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I REFER to the recent enforcement action by the Health Ministry’s National Pharmaceutical Regulatory Agency (NPRA) on advertisements on social media platforms promoting cosmetic products as “edible”.
Cosmetic products are formulated for external use, designed to cleanse, beautify or alter the appearance of the skin, hair, or nails. They are not intended to be ingested. However, misleading marketing tactics that use terms like “edible cosmetics” have blurred the lines between beauty products and dietary supplements, putting consumers at risk.
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