Chinese livestreamers have set their sights on TikTok shoppers in the US and Europe, hawking everything from bags and apparel to crystals with their eyes on a potentially lucrative market, despite uncertainties over the platform's future in the US and elsewhere.
In the dead of night on a bridge in southern China, around two dozen livestreamers sat crooning and chatting into microphones, their identical ring lights spaced a few metres apart in glowing rows.
AN elderly man in China’s Sichuan province donated 60,000 yuan (RM39,400) of his retirement savings to a female livestreamer in a bid to vie for her attention, reported Sin Chew Daily.
The practice of paying for fake accounts to boost livestream viewer counts and virtual gift purchases is an ‘open secret’ in the industry, experts say. Reasons range from pushing up live streams in recommendation rankings to earning fatter commissions from brands, but regulators are catching on.
Some of the top livestreamers in South Korea can earn up to RM200,000 a month playing online games in their pyjamas.
Livestreamer Christine Febriyanti stood in a room crammed with clothes in Jakarta, hawking colourful garments to hundreds of viewers on a TikTok livestream for a local fashion brand.
A written proposal published by the performing arts organisation last week called for a stricter content audit of the country’s online livestreaming industry. In June Internet watchdog The Cyberspace Administration of China called out some of the country’s major livestreaming platforms for spreading lowbrow content.
The central government created a new job title in July for ‘online marketing professionals’, in an attempt to help the job market recover. Beijing says there are around 200 million ‘flexible workers’ in China, including a growing number of online content creators.
Prime Minister Hun Sen on Feb 17 ordered immediate action against women who live stream their sales pitches on Facebook wearing revealing clothing. The prime minister said the practice erodes traditional Cambodian values and disgraces women.
BEIJING: Demand for livestreaming anchors has jumped since the start of the novel coronavirus pneumonia pandemic as people spend more leisure time at home surfing the internet.
Video-game influencers are returning to Amazon.com Inc’s Twitch en masse after seven- or eight-figure deals to livestream exclusively on other platforms ended.
THE extended Singles Day shopping festival this year saw booming sales during its grand opening on Monday evening, with high-quality and intelligent electronic products and livestreaming sessions gaining popularity among Chinese consumers.
We may not overeat to the levels of mukbang hosts, but we actually often eat more than we need to.
They have millions of followers online. They have been major players in right-wing political discourse since Donald Trump was president. And they worked unknowingly for a company that was a front for a Russian influence operation, US prosecutors say.
When the pandemic erupted and China halted the movement of people, real-estate agent Wang Shujuan saw an opportunity – give property seekers livestreamed sales videos of her latest homes direct to their phones.
China is catching up with the global trend of tech-savvy workers choosing cheaper and prettier locations to base themselves.
BEIJING: A new document has banned minors from buying virtual gifts for livestreamers and those under the age of 16 from performing as livestreamers.
Viya's accounts vanished from major online platforms on Tuesday, with her livestreaming page on the Alibaba-owned Taobao shopping site rendered inaccessible.
Boxes of roses, lilies and carnations pile up as influencer Caicai speaks into her smartphone from a small studio at Asia’s biggest flower market – with thousands of customers eagerly awaiting her view on the best deals.
BEIJING: The stability of the developing livestreaming sector has made it an ideal source of jobs for those born after 1995 who have a passion for novel and newly emerging industries, experts said.