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NEW YORK, Dec. 9 (Xinhua) -- Omnicom Group, an American global media, marketing and corporate communications holding company based in New York City, will acquire the American publicly-traded advertising company Interpublic Group in a deal that will create the world's largest advertising business, the companies confirmed on Monday.
KUALA LUMPUR: The Malaysian Digital Association (MDA) has announced Eileen Ooi, CEO of Omnicom Media Group Sdn Bhd and Nicholas Sagau, the chief operating officer of REV Media Group, as the president and vice-president respectively at its recent AGM.
(Reuters) - Advertising and marketing conglomerate Omnicom Group Inc has recommended that clients pause their spending on Twitter in the short term, according to an internal memo seen by Reuters.
PETALING JAYA: Winnie Chen-Head has been appointed as the chief executive officer (CEO) of Omnicom Media Group (OMG) Malaysia.
NEW YORK - Advertisers reliant on TikTok as a major digital marketing tool rushed to prepare contingency plans this week, as the realization dawned on many that the popular Chinese-owned social media app may not be saved before a U.S. ban takes effect on Sunday.
KUALA LUMPUR: The Malaysian Digital Association (MDA) announced Omnicom Media Group Sdn Bhd chief executive officer Eileen Ooi and REV Media Group chief operating officer Nicholas Sagau as the president and vice-president respectively at its 15th annual general meeting.
IN response to the evolving media and communication landscape, Taylor’s University School of Media and Communication recently hosted its eighth International South-East Asia Research Centre for Communication and Humanities (SEARCH) Conference 2024.
(Reuters) -Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series.
SINGAPORE: Eileen Ooi has been appointed as the chief executive officer (CEO) of PHD for Asia-Pacific (Apac). PHD is a media agency under the Omnicom Media Group (OMG).
PETALING JAYA: Omnicom Media Group (OMG) is assisting brands to prepare their digital advertising strategies as third-party cookies are diminishing due to privacy concerns.
ALTHOUGH the media industry is expected to grow at a slower pace this year compared with last year, there are bright spots in the industry.
PETALING JAYA: With the new year around the corner, there are trends which are fast emerging in the advertising industry for brands to capitalise on and strengthen their position in the market by next year.
Steel Hawk Bhd’s wholly-owned subsidiary Steel Hawk Engineering Sdn Bhd secured a contract extension for the provision of onshore facilities maintenance, construction and modification (ONMCM) services from PETRONAS Carigali Sdn Bhd.
PETALING JAYA: As the technological landscape evolves, marketers need to incorporate the latest technology into their marketing strategies in pursuit of an effective brand-building strategy.
SINGAPORE: Communications professional Lim Tsu Ern has watched many of his peers in the industry move to a new agency every two to three years.
The company has been offering deals and incentives to try and draw back advertisers, but the enticements don’t solve the biggest concern some of the marketers have with the platform: its reputation for being more permissive of harmful, abusive or racist posts since Musk’s takeover.
KUALA LUMPUR: The digital industry is gearing up for d Conference and d Awards 2023, which will be held on June 22 and 23 at Nexus, Bangsar South, where the community will decode emerging digital trends and shape the future of digital economy together.
(Reuters) - It's a high bar, but companies reporting second-quarter earnings in recent weeks have talked up artificial intelligence even more than in the previous quarter.
Bringing together the who’s who of the industry, d Conference and d Award 2023 will take a deep dive into the latest trends in the sphere of digital media and advertising while shining a spotlight on outstanding execution of ideas.
(Reuters) - With Elon Musk outlining plans for Tesla Inc to use traditional advertising for the first time, viewers might see the electric-vehicle maker's Model Y crossover or upcoming Cybertruck pickup - maybe even the billionaire CEO himself - on TV or online.
