Athletics-NYC Marathon to harness livestream in fight to attract new fans

FILE PHOTO: Athletics - TCS New York City Marathon - New York, United States - November 7, 2021 People react at the finish line. REUTERS/Carlo Allegri

NEW YORK (Reuters) - The New York City Marathon is embracing livestreaming in a fight to create a new generation of athletics fans this year, becoming the first marathon major to broadcast the race live on its mobile app, organisers said on Wednesday.

The marathon on Nov. 6 will already be broadcast to some 530 million homes worldwide but organisers hope the livestream will reach existing fans abroad without access to a traditional telecast.