FILE PHOTO: Badminton - All England Open 2022 - Utilita Arena, Birmingham, Britain - March 20, 2022 India's Lakshya Sen in action during the men's singles final against Denmark's Viktor Axelsen Action Images via Reuters/Ed Sykes
NEW DELHI (Reuters) - India's shock Thomas Cup triumph has handed its badminton bosses an opportunity to transform the game's profile in the cricket-mad country and they are determined not to squander it.
India shook up the badminton world last month with a 3-0 dismantling of Thomas Cup royalty Indonesia in the final of the prestigious men's team championship in Bangkok.
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