FILE PHOTO: Football Soccer - Manchester United Press Conference - Sukru Saracoglu Stadium, Istanbul, Turkey - 2/11/16 General view of the Manchester United emblem on display in the stadium after the press conference Action Images via Reuters / Andrew Boyers/File Photo
(Reuters) - Extensive online engagement is an essential part of building fresh success for Manchester United, the club's group managing director Richard Arnold said on Tuesday.
Arnold was speaking at the Web Summit in Lisbon and outlined the club's widespread involvement with their global online fan-base which he said amounted to 659 million followers.
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