FILE PHOTO: Soccer Football - La Liga Santander - Celta Vigo v Real Madrid - Balaidos, Vigo, Spain - August 17, 2019 General view of ball REUTERS/Miguel Vidal
MADRID (Reuters) - Spain's La Liga is expanding its partnership with Microsoft as it looks to boost revenue for its pandemic-hit soccer clubs and re-energise a fanbase that is consuming ever more digital products.
The Spanish league, which announced its closer ties with Microsoft on Wednesday, sees the fast-growing world of sports technology as a way of offsetting a cooling television rights market and helping clubs develop on and off the pitch.
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