New core and cover for a ‘softer feel’

Titleist AVX Ball

THE new generation of the Titleist AVX golf ball has been engineered for better ball speed, longer distance and increased short-game spin.

First introduced in 2018 following a four-month test market, AVX was developed as a performance alternative to sit alongside Titleist’s Pro V1 and Pro V1x models – offering their lowest flight, lowest spin and softest feel of the three premium performance balls.