2022 Beijing Olympics - Opening Ceremony - National Stadium, Beijing, China - February 4, 2022. General view outside the Bird's Nest Stadium during the opening ceremony. REUTERS/Tyrone Siu
LOS ANGELES (Reuters) - NBC's full-day coverage of the opening ceremony for the Beijing Olympic Games averaged close to 14 million U.S. television viewers, according to preliminary data provided by Comcast-owned NBCUniversal on Saturday.
Across all platforms, including NBCOlympics.com and the NBC Sports app, the average audience reached nearly 16 million people, the company said in an email.
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