PARIS: American women from Simone Biles to Katie Ledecky and Sha’Carri Richardson will dominate the spotlight in Paris as the explosion in popularity of women’s sports in the United States makes its way to the Olympic stage, experts said.
Those athletes are among the women featured prominently in ads for the Games on NBC, as female fans are being drawn to international sport’s biggest event like never before.
Already a subscriber? Log in.
Celebrate Merdeka with 50% Off!
T&C applies.
![](https://cdn.thestar.com.my/Themes/img/sub_paywall_TSM.webp)
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!