Snoop Dogg to learn new tricks in coverage

PARIS: American rapper Snoop Dogg said he is ready to learn “some new tricks” when he collaborates with Gen Z social media influencers to showcase the Paris Olympics to a younger generation.

The 52-year-old hip hop legend-turned special correspondent for NBCUniversal has become a cornerstone of the media company’s effort to energise its coverage of the Games and inject pop culture and celebrity into the US broadcast.