(Reuters) - The exponential growth in the profile of women's sport means there is a heavy weight of expectation about what the ninth Rugby World Cup can deliver when it kicks off in front of a record crowd in New Zealand this weekend.
On the pitch, England expect to formalise the power shift from the southern to northern hemispheres with their third title, even if reigning champions New Zealand can be anticipated to offer stiff resistance in their own backyard.
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