The new improved AptaGro from Danone is formulated with ActiveDuoBio+. and is the only growing up milk formula in Malaysia with 1 Billion Probiotics^, Unique mix of Prebiotics and the Highest DHA**.
In the interests of raising a healthier future generation to help them reach their full potential, leading food and beverage company Danone has launched a new and improved version of its leading milk brand AptaGro to give children a Strong, Smart, Start from young.
Backed by over 40 years of pioneering research, AptaGro is Danone’s most advanced growing up milk formula in Malaysia.
With a strong focus on the importance of supporting immune system in children from a young age, the improved AptaGro is formulated with ActiveDuoBio+, with an internationally patented combination of Prebiotics GOS/lcFOS (9:1) and Probiotic B. breve M-16V to boost the army of good bacteria in your child’s gut.
AptaGro works to support the child’s growth and development, backed by a toddler study in Europe and Asia (2)
Based on the study on 767 Asian and European toddlers, who were split into the two groups of growing up milk – supplemented with and without Prebiotics and LcPUFAs(5), to determine the significance of incorporating this combination in children’s daily nutritional intake, results showed 23% of children drinking growing up milk with Prebiotics and LcPUFAs(5) had zero episodes of infections, while only 17% of children who drank growing up milk without Prebiotics and LcPUFAs(5) had zero episodes of infections.(2)
AptaGro also contains the highest DHA** which helps in meeting international expert recommendation (3). DHA is a nutrient essential to the brain and learning.
Danone Malaysia country manager Vera Saw.
On its recent Malaysia launch, newly appointed Danone Malaysia country manager Vera Saw said, “At Danone, we believe that a healthy start plays a pivotal role in determining the success of a child’s future. Since immunity has become a priority and resilience is a crucial quality in today’s world, Danone endeavours to support parents in adopting healthier eating and drinking choices for their toddlers and the brand has the heritage of being chosen more than two million times by mums in South East Asia.(1)"
The brand’s ambition has always been for children to have a ‘Strong Smart Start’ and strive to support parents to raise resilient children. AptaGro endeavours to educate and empower parents with 24 hours careline services for parents, education articles and advanced innovation of products such as the new and improved AptaGro.
“We believe in demonstrating our commitment to parents and this starts with providing the knowledge they need to make the best choices for their children.
A child’s growing up years are vital for the development of their organs and immune system. At AptaGro we hope that our scientific progress meets every parents’ and child’s needs.
The improved and scientifically formulated AptaGro contains 1 Billion Probiotics^, Unique mix of prebiotics GOS/lcFOS (9:1) and the Highest DHA**. AptaGro has the ambition to support children with stronger immunity and sharper minds, so that parents can confidently expose them to the world to build their “resilience”.
AptaGro comes from Europe’s No 1* Company in Milk Formula for Children and is backed by strong science that works to provide your child with our best, so that they can be ‘One Step Ahead,” she shared.
Vera further added, “This improved AptaGro has been tried and validated by mums in South East Asia, reported in an independent survey by the Home Tester Club, which shows that 100%# of mums believe that AptaGro’s combination of Prebiotics, Probiotics and important nutrients provide good nutrition that help support their child’s immune system.(4)” AptaGro is confident with the science behind their formulation that will give a child the kickstart that they need in life
AptaGro is available on Lazada, Tesco, selected AEON and Cold Storage supermarkets, Village Grocer, Ben’s as well as selected Chinese medical halls and baby stores.
For more information about AptaGro or to request a sample, visit www.aptagro.com.my or its official Facebook page https://www.facebook.com/AptaGroRaiseThemResilient/
Join the AptaAdvantage Club to enjoy all the privileges here
References
(1) Referring to brands under Danone Nutricia Early Life Nutrition, estimates based on Kantar Worldpanel Division’s survey across 3,700 mothers with child aged 1-3 years old in Indonesia, Thailand and Vietnam Ho Chi Minh and Hanoi between January and December 2019
(2) Chatchatee, P., Lee, W., Carrilho, E., Kosuwon, P., Simakachorn, N., Yavuz, Y., Schouten, B., Graaff, P. and Szajewska, H., 2014. Effects of Growing-Up Milk Supplemented with Prebiotics and LCPUFAs on Infections in Young Children. Journal of Pediatric Gastroenterology & Nutrition, 58(4), pp.428-437.
(3) Food and Agriculture Organization of the United Nations (2010). Fats and fatty acids in human nutrition: Report of an expert consultation. FAO Food and Nutrition Paper 91. Rome.
(4) Survey conducted by Home Tester Club between 18th Sept 2020 and 30th Oct 2020
(5) LCPUFAs – Long chain polyunsaturated fatty acids (DHA+EPA)
#Based on opinions and perspectives of mothers
*Source: Euromonitor International Limited, Packaged Food 2021ed, Groupe Danone in the growing up milk formula category (for children aged 13 months onwards), value sales RSP, 2020 data. Nutricia part of Groupe Danone.
^1 billion (1x109 cfu) of probiotics from 100g milk powder
**AptaGro consists of 101mg/100g DHA, the highest among all cow’s milk based growing up milk brands in Malaysia as of April 2021.
