Guardian Malaysia was voted the Number One Retailer by Malaysian consumers at the recent 2021 Putra Brand Awards.
AN unflinching commitment to ensure customer satisfaction by providing quality products at great value and the ability to pivot the business to adapt to swift changing and challenging market environments are among the reasons why Guardian Malaysia was voted the Number One Retailer by Malaysian consumers at the recent 2021 Putra Brand Awards.
Guardian Health and Beauty Sdn Bhd Soren Lauridsen chief executive officer said: “This incredible win and honour is due to the excellent teamwork and the very hard work put in by everyone at Guardian Malaysia including our business partners.
To be voted by Malaysians to be the top retailer beating a field of renowned brands is indeed a great honour,” said Lauridsen.
“The fact that we won the coveted Platinum Award (retail category) during an exceptionally challenging year such as 2021, where the Covid-19 pandemic was still raging, complete with lockdowns and movement control, makes this win especially sweet and meaningful.
“It is also a reward for the effort that we have put in, and to focus intensely on customer satisfaction by giving great value to help customers get through a difficult time. We are very happy our efforts have not gone unnoticed. To be voted by Malaysians to be the top retailer beating a field of renowned brands is indeed a great honour,” he said.
The Putra Brand Awards is one of the most prestigious brand recognition awards by the marketing and communications industry of Malaysia. It is a brand award endorsed by the Malaysia External Trade Development Corp (Matrade) and an award chosen by the people.
This year, more than 11,000 respondents from consumers across Peninsular and East Malaysia participated in the consumer preference survey by an independent research company to determine their favourite brands across 24 different product and services categories. In each category, a Platinum, Gold, Silver and Bronze will be awarded to the people’s most preferred brands.
“I would also like to thank all our customers for their trust, support and for voting for us. It has always been Guardian’s mission to help our customers live a healthy and beautiful life – every day. And we are glad that our customers understand our mission.
“Needless to say, we have intensified our efforts to ensure we continue to give our best by introducing the latest technology for better consumer experiences. For example, we recently launched our new Guardian mobile application with more exciting features, 24/7 convenience and exclusive offers,” he said.
Guardian Malaysia also just launched a new Live Health Smart campaign, an initiative to help its customers live more healthily through greater product knowledge and access to professional advice from its pharmacists.
As part of the campaign, Guardian will be rolling out an educational series to arm customers with knowledge on how to prevent and handle prevalent illnesses such as diabetes, heart health, skin health and general health. In addition, more brands and wider product choices will be made available to ensure customers have greater healthy choices.
“After all, we have a reputation and legacy of being a trusted community health expert and winner of Malaysia’s Favourite Store to uphold. Now we have to raise the bar of the standard of service and value we offer.
“And as a reward to our customers for voting for us and for their trust in us, we will be having a special ‘Thank You Sale’ in March where over 700 health and beauty products will be on offer on a buy one, free one basis including a contest with fabulous prizes worth RM300,00 for more than 10,000 winners,” he added.
