Oasis Swiss has developed a hybrid revenue model from offline to online
OASIS Swiss was founded in 2010 and supplies environmentally-friendly, energy-saving, easy-to-use and healthy kitchenware and houseware, seeking to elevate home and living experience in the Malaysian market.
It is an exclusive distributor for twelve homegrown and international brands.
Oasis Swiss offers the largest number of more than 1,000 options in the kitchenware and household industry, including Cheflogy, Doshio, Glasslock, SU, Oasis, Vakkum and Amercook, among others.
The company provides a wide range of excellent quality and superior products, supported by good customer service.
Oasis Swiss has developed a hybrid revenue model from offline to online.
It is the first kitchenware and household company to adopt live broadcast in the social media as the key sales methodology since 2019.
With a daily live broadcast on its Facebook page Oasis Live Mall in line with the boom of the e-commerce trend in the world retail market, Oasis Swiss transformed its revenue model.
The web-based mobile shopping community Oasis Home provides a great shopping experience for a global community of more than 10,000 members and boosts customer lifetime value by improving customer satisfaction with embedded live commerce technology.
This includes launching a mobile app and giving 0% interest installment plans to their customers.
As Datuk Jaden Teoh, its chief executive officer, always says: “Always be driven and go the extra mile”.
Live broadcasting team
Growing from local to global, Oasis Swiss stands as a preferred partner for an inspiring home and living experience through a compelling digital shopping journey.
To do so, it has set up comprehensive broadcasting facilities by investing in Oasis Home with a digitalised backend system to cater for the heavy demand from its live broadcasting channel.
To date, Oasis Swiss houses 14 live broadcasters.
Teoh revolutionalised the traditional offline retail-oriented business through digital transformation and the use of technology, to be an e-commerce-oriented company boasting a business model with a strong broadcasting anchor team.
He is touted to be the first in the kitchenware industry to fully transform from traditional offline retail and distribution to leveraging broadcast and online platforms.
Since then, he has successfully created a six-figure online income selling a portfolio of Oasis Swiss products during the movement control order period in September 2020.
Malaysia Book of Records achievement
On Dec 31, Oasis Swiss was bestowed the Malaysia Book of Records achievement for the ‘Highest Number of Cookware Sales Value in a Facebook Live Broadcasting in One Hour’ with RM231,679 in sales value.
This is due to Oasis Swiss’ revolutionalising its hybrid revenue business model, offering kitchen and household products nationwide through more than 120 retail counters in various renowned departmental stores and also as a wholesale distributor for corporate clients.
Oasis Swiss’ tactic brought their sales from zero to an average monthly revenue of RM600,000 to RM700,000 after six months of consistent broadcasting.
By July 2020, Oasis Swiss was recording the highest sales of RM500,000 from a two-and-a-half hour broadcast.
Teoh started live broadcasting on social media such as Facebook and Instagram in March 2019 to sell cookware to the sea of unlimited online audience, instead of selling via live demonstration in malls.
Always be driven and go the extra mile, says Teoh.
In terms of the company’s future direction, Teoh shares, “Oasis Swiss is now in the middle of preparing to get listed on the second board of the KL Stock Exchange to fund growth initiatives such as development and diffusion of new technologies.
“This would help expand the ability and vision of our company as what our slogan suggests – ‘Elevate your home and living experience’.”
Oasis Swiss is giving away free membership worth RM68 to every customer who scans its QR and register, which is limited to the first 300 customers. As a member, you can order products from the website at member prices.
Scan the QR code to find out more and register today to be a part of the future of Oasis Home.
