The esteemed jeweller marks an industry first by sharing the full craftsmanship journey of its individually registered diamonds
TIFFANY & Co. customers deserve to know that the diamonds they cherish and value are sourced with only the highest standards.
Beyond being of impeccable quality, at the forefront of their minds is the knowledge that a diamond was sourced responsibly, from a social and environmental standpoint.
Tiffany & Co. has advanced its commitment to diamonds by sharing with customers the full craftsmanship journey of its newly sourced, individually registered diamonds (0.18 carats or larger).
Disclosing the country where each stone is crafted and set in jewellery marks an industry first. This follows the 2019 announcement that Tiffany would become the first global luxury jeweller to provide the provenance (region or countries of origin) of its individually registered diamonds.
By sharing the full craftsmanship journey of its diamonds, Tiffany reinforces the brand’s commitment to ensuring that every step in its product refinement contributes to the well-being of people and the planet.
The brand is unique among global luxury jewellers in owning and operating five of its own diamond polishing workshops around the world, where nearly 1,500 artisans ensure excellence of the cut is obsessively considered to maximise brilliance, dispersion and scintillation – not just carat weight.
With company-owned diamond workshops in Belgium, Mauritius, Botswana, Vietnam and Cambodia, as well as a Tiffany Gemological Laboratory in New York and five jewellery manufacturing workshops in North America, Tiffany can ensure its own superlative standards are met.
Tiffany & Co. has been a pioneer in sustainable luxury through its philanthropic endeavours led by The Tiffany & Co. Foundation, which has granted US$85mil (RM380mil) over 20 years.
Since January 2019, Tiffany has been disclosing the provenance of its individually registered diamonds.
Responsible sourcing
Many Tiffany diamonds begin their journey as responsibly sourced rough stones from trusted suppliers, mined in countries such as Australia, Botswana, Canada, Namibia, Russia and South Africa, and prohibited from areas of concern such as Zimbabwe and Angola.
Since January 2019, Tiffany has been disclosing the provenance (region or countries of origin) of its individually registered diamonds to consumers, a first among global luxury jewellers.
Preparation and planning
Sorting and planning in a Tiffany diamond workshop in Antwerp.
All of the diamonds Tiffany sources as rough stones continue their journey in Antwerp, Belgium. Here, each individual diamond’s origin is recorded, and then the diamond is sorted for size, colour, clarity and fluorescence, before its unique design is mapped.
Cutting and polishing
Tiffany cuts and polishes diamonds with great accuracy and artistry at workshops in Mauritius, Botswana, Vietnam, Cambodia as well as Belgium.
Tiffany-owned or approved diamond cutting and polishing facilities offer safe and healthy work environments; and adhere to health and safety standards that, in many places, go above and beyond local laws.
In its workshops, Tiffany is proud to hire locally, invest in communities and provide a living wage for employees in developing countries. It also procures selected polished diamonds from trusted suppliers who comply with its traceability, quality, social and environmental standards.
Grading and quality control
Tiffany diamonds are meticulously evaluated at the network of Tiffany Gemological Laboratories in the US, Cambodia and Vietnam, ensuring every stone meets superlative grading requirements, standards that are established and assured in New York.
Setting
Finally, Tiffany sets the majority of its diamonds at Tiffany workshops in the US. A diamond setter pairs each unique diamond with its ideal, individually crafted setting to showcase the beauty of the stone, requiring great accuracy and artistry.
Tiffany workshops meet high standards for safety, cleanliness and a productive, welcoming environment.
Tiffany Blue Box
A Tiffany diamond is now ready to be placed in its Tiffany Blue Box and bag, made with paper from sustainable sources, including FSC-certified and recycled materials.
For more information, contact Tiffany & Co.’s client care and call centre, available daily from 10am – 7pm at 1800 889 118 (Toll Free) or email clientcare.my@tiffany.com
Alternatively, the team is also available via WhatsApp at 012-588 3027 or Live Chat on https://www.international.tiffany.com.
