New line-up of postpaid plans allows you to be the best version of yourself
IN this new normal, we have seen a major shift in consumer behaviour that has risen rapidly in response to the Covid-19 pandemic. The need for connectivity and continuity in daily living has led to supercharged digital adoption, which in turn has resulted in an increasing reliance on network and connections.
Consumers are looking beyond just data and basic offerings when it comes to their mobile plans, as their needs have evolved in tandem with the increasing digitalisation of the world today.
In response, U Mobile launched a new suite of postpaid plans that redefines the postpaid experience, to offer consumers more services and benefits. The plans were designed based on research by U Mobile on the evolution of consumers’ needs over the past two years since the pandemic.
The all-new 5G-ready postpaid plans – U Postpaid 98 and U Postpaid 68 – have been tailored to offer unbeatable features that meet the connectivity and lifestyle needs of today.
These new postpaid plans join the U Postpaid 38, which was launched in March, to form U Mobile’s new range of unbeatable postpaid plans, and replace the current Unlimited HERO and Giler Unlimited Postpaid Plans.
This launch upgrades the existing basic postpaid plans to offer an all-encompassing suite of services for a complete postpaid experience:
1. Unbeatable high-speed data
According to the MCMC pocket book of Statistics Q1 2022, data utilisation by Malaysians has increased by 47%, while average hours spent on mobile has risen by 1.3 hours daily (Digital 2020: Malaysia).
To ensure subscribers enjoy seamless connectivity, U Mobile will be the first in the industry offering 1,000GB (1TB) of unrestricted high-speed 4G/5G-ready data via U Postpaid 98.
With this, subscribers can surf the Internet to their heart’s content without worrying about running out of data, or stream videos and movies on to their devices anytime, anywhere.
2. Unbeatable global roaming
After two long years, international borders are finally gradually opening up again to travellers. Having been unable to go anywhere during the pandemic, it would be of no surprise that many avid travellers are eagerly dusting off their passports and planning a long-anticipated vacation.
At this time, it is more important than ever to remain connected for smoother travels, as you would need data overseas for information on the local scene – for places to visit, restaurants to dine at or even to ease language issues.
Travellers would therefore be thrilled to enjoy an unbeatable 15GB of free roaming data monthly as well as free incoming roaming calls across most destinations (63 locations) with U Mobile’s new postpaid plans to make their travels as hassle-free as possible.
3. Unbeatable devices
With the commercial rolling out of 5G imminent, Malaysians are on the lookout for 5G devices, which has led to a growing interest in 5G-ready devices.
Due to the rising cost of living, most are looking to find good deals.
Now, the search is over. With U Mobile’s new postpaid plans, subscribers will be entitled to an attractive bundle with a 5G device through U PayLater with 0% interest instalment, or U SaveMore, which offers more savings on device.
4. Unbeatable family
During lockdown, Malaysians turn to the digital realm to keep in touch with family members via video calls.
However, as the pandemic continues to drag on, this has also extended to other aspects of life, including education. Apart from attending classes online to avoid too much disruption to studies, during this time, much educational resources have also been made available online.
It is also at this time that many seniors begin to become more digital savvy, learning to use the Internet and devices to remain connected with the world at large.
For more inclusive connectivity, subscribers can share up to six U FamilyShare lines, and get to use massive 1,000GB high-speed data together.
All these services, though always available at U Mobile, have been offered on a standalone basis. Taking the needs of subscribers into consideration, U Mobile has decided to incorporate everything into its new line-up of postpaid plans for everyone to enjoy.
For those looking for the best value, the U Postpaid 68 is the perfect choice. At only RM68 a month, it offers a whopping 100GB of high speed 5G ready data as well as unbeatable savings on a new 5G device with the U SaveMore bundle.
With the new plans, subscribers no longer need to choose between services and experiences when deciding on which plan to get. If you are looking for both value and savings, you can now have it all at U Mobile.
“This new line of 5G-ready postpaid plans represents a significant shift in our approach to respond to customers’ evolving needs,” says U Mobile chief marketing officer Navin Manian.
“With U Postpaid 98 and U Postpaid 68, we have been very focused on ensuring the plans are unbeatable and full-fledged in terms of services, with all the high-speed data you could ever need, accessible pricing, 5G-ready and features that meet a family’s total needs, especially in this tough economic climate.”
Find out more about the plans at www.u.com.my
