INFLUENCER marketing has become very popular and widespread over the last few years. However, knowing about influencer marketing and understanding how it can benefit your brand are two very different things.
According to a new report released by World Advertising Research Centre (Warc) and impact.com, the nature of the influencer game is evolving in ways that present unprecedented growth opportunities for retail brands. If you’ve ever had any reservations or doubts about working with influencers, now is the time to cast those aside.