Celebrating and paying tribute to M’sian heritage with a refreshed look and new offerings
AS ONE of the most recognisable local Malaysian brands, OldTown White Coffee is one name that stands out from the crowd with its smooth and creamy beverages that grace you with a rich sultry aroma on the way down.
Interestingly, what makes white coffee different from other roasted bean beverages is its slight savoury and mild flavour.
White coffee beans are also harder and have a different flavour than regular coffee beans. Due to the shorter roasting time for white coffee too, it tends to have a higher caffeine concentration.
What distinguishes OldTown White Coffee from the competition is that it is made with a three-bean blend of Arabica, Robusta, and Liberica resulting in a rich aromatic blend of unmistakable Ipoh white coffee goodness.
OldTown White Coffee is celebrating its commitment to our heritage with a refreshed look for its iconic logo and pack design.
For starters, every pack of OldTown White Coffee now features an updated illustration of Ipoh from the days of yesteryear, which pays homage, not just to the birthplace of White Coffee but also to the fact that OldTown White Coffee continues to be produced there today.
In addition to the refreshed packs, OldTown is commemorating Malaysians’ love for authentic flavours with the exciting introduction of the OldTown White Coffee Salted Caramel Flavoured and a Kopitiam-inspired coffee aptly named OldTown Smooth Roast Less Sugar Kopi.
Jacobs Douwe Egberts Malaysia (JDE) general manager Fiona Tan shared, “The OldTown brand is steeped in tradition and heritage, but the craft of White Coffee will always evolve to cater to modern times and appeal. OldTown White Coffee still uses our time-honoured ‘three-bean-blend’ recipe and today we are thrilled to introduce the OldTown White Coffee Salted Caramel Flavour which adds a buttery, savoury and contemporary dimension to our White Coffee range.”
The new Salted Caramel flavoured white coffee balances the delicious sweetness of buttery caramel with savoury saltiness.
The OldTown Smooth Roast Less Sugar Kopi is equally intriguing with its use of microground coffee to recreate the original taste of rich and robust ‘kopitiam kopi’, boasting a thick, velvety layer of crema reminiscent of fresh coffee pulled through a coffee sock.
The other new flavour, Kopi Less Sugar, boasts a thick and velvety crema flavour.
“In Asia, food and drink are important parts of our heritage and culture. Good food and drinks are worth taking the time to make and certainly worth bringing people together to enjoy,” Tan added.
“OldTown has always prided itself on taking the best of local food and drink culture and making it relevant for the present day. Staying true to traditions while keeping up with the times - this is what makes OldTown a true original.”
The new OldTown White Coffee variants are now available at major grocery retailers across the country. Or for the discerning online shopper, you can also purchase the new flavours online through OldTown’s Flagship Store on Shopee and Lazada.
In tandem with the brand’s celebration of this new era, OldTown is also giving away complimentary OldTown Trial Packs and 20% discount upon purchase of selected OldTown mix coffee packs via participating outlets and online stores. The promotion runs from now until the end of December this year, while stocks last.
Other exciting promotions happening in the meantime include:
> Get one free OldTown Trial Pack (consisting of two coffee sachets) with every purchase of one pack OldTown White Coffee (15 sachets), OldTown Milk Tea (13 sachets), or Nan Yang Kopi O (20 sachets) at participating outlets.
> Buy any two packs of OldTown White Coffee Salted Caramel Flavoured or OldTown Kopitiam Creations Smooth Roast Kopi Less Sugar from OldTown White Coffee Lazada or Shopee flagship store and enjoy 20% off.
For more information on OldTown its products, latest updates and promotions, visit the official website or Facebook page.
