ETIQA celebrated its 15th anniversary this year with various activities including digital webinars, Etiqa Sini Sana on-ground activation and the introduction of Etiqa’s National Mobile Screening Clinic in December, while reaching a major milestone this year with the official launch of the Etiqa brand in Cambodia.
On Dec 1, Etiqa hosted a Facebook Live webinar, called ‘Etiqa: Making the World a Better Place’, together with Etiqa Insurance and Takaful group chief executive officer Kamaludin Ahmad, chief strategy officer Chris Eng and Etiqa head of customer experience Zatina Zakaria as the panellists of the webinar.
The panel shared the company’s initiatives during the pandemic and their vision for 2023. The webinar garnered 1,300 peak viewership nationwide.
Etiqa’s National Mobile Screening Clinic will improve accessibility for breast cancer screening for those in urban and rural areas.
On Dec 6, Etiqa in partnership with the National Cancer Society of Malaysia (NCSM), launched Phase 5 of Etiqa Free Mammogram Programme.
The highlight of this newly-launched phase is the introduction of Etiqa’s National Mobile Screening Clinic.
The mobile clinic aims to provide free breast cancer screening and detection for 50,000 Malaysians of the B40 segment in both rural and urban areas of Peninsular Malaysia.
The Sini Sana Activation Team engaged with more than 300 customers in Klang Valley.
On Dec 14 and 15, Etiqa’s Sini Sana on-ground activation was held at three Etiqa branch offices in Klang, Putrajaya and Dataran Maybank (Bangsar) to raise Etiqa brand awareness among the public and rewarding them with Etiqa’s exclusive merchandise. The two-days on-ground activation engaged more than 300 customers.
On Dec 8, Etiqa cemented its footprint in another Asean country, when it officially launched the Etiqa brand in Cambodia. The launch was delayed for two years as a result of the worldwide Covid-19 pandemic.
Known collectively as Etiqa Cambodia, the operating entities, namely Etiqa Life Insurance Cambodia and Etiqa General Insurance Cambodia, offer life and general insurance products across Maybank branches nationwide as well as via brokers and online.
Etiqa Life Insurance Cambodia and Etiqa General Insurance Cambodia are currently being led by its Cambodian chief executive officers, Vuthy Horng and Chanmakara Bun, respectively.
Kamaludin said, “We are proud to see how much Etiqa has achieved in the past 15 years, especially with the recent expansion of our presence in the Asean region, and our efforts in strengthening our environmental, social and governance (ESG) pillars through the products that we provide, as well as our Corporate Social Responsibility efforts.
“Our ESG efforts cover all three ESG pillars, which are equity investments to be ESG-compliant, achieving carbon neutrality by 2030 and improving the livelihoods of 400,000 families by 2025, “says Kamaludin.
“Our ESG efforts cover all three ESG pillars, which are equity investments to be ESG-compliant, achieving carbon neutrality by 2030 and improving the livelihoods of 400,000 families by 2025.
“As a leading insurance and takaful player, we are mindful of the fact that a large number of Malaysians are still without any sort of insurance or takaful coverage. “
According to the Malaysian Takaful Association (MTA), the takaful penetration rate increased to 18.6% in 2021 compared to 16.9% in 2020. The Life Insurance Association Malaysia (LIAM) reported that the life insurance penetration rate is at 54%, as of 2021,” he said.
The Etiqa brand name was established on Nov 15, 2007, two years after Maybank Ageas, Maybank General assurance, Maybank Life Assurance and Maybank Takaful merged with Malaysia National Insurance Bhd (MNI) and Takaful Nasional Sdn Bhd in 2005.
Etiqa began on its journey to be the leading ASEAN insurer when it established its presence in Singapore in 2009, Philippines in 2015, Indonesia in 2017 and Cambodia in 2020.
To date, Etiqa has been the number one local insurer, general insurance and takaful operator, number one Bancassurance and Bancatakaful and number one online insurer in Malaysia. Meanwhile in Singapore and the Philippines, Etiqa is the second largest online life insurer and the second largest group health insurer respectively.
Upholding its corporate vision of ‘Making the World a Better Place’, Etiqa has been demonstrating its caring DNA to the society through various corporate social responsibility initiatives that includes the Etiqa free mammogram programme in collaboration with NCSM; Etiqa free cervical screening programme in collaboration with ROSE Foundation; Etiqa clean water projects in collaboration with Islamic Aid Malaysia as well as with IMAM Response and Relief Team and the Etiqa Cares Centre in collaboration with Adab Youth Garage.
Etiqa’s commitment to sustainability is reflected in its product range with fast and easy products and services while giving best advice to the community. Notable first-in-class products that Etiqa has launched include:
> First to introduce online takaful plan that covers persons with disabilities in Malaysia
> First insurer and takaful provider to cover electric vehicle home chargers in Malaysia
> First insurance and takaful company to provide coverage for mental illnesses in Malaysia
> Second to unveil an ESG fund linked to insurance policies, the Premier Global Sustainable Equity Fund.
> Only insurance and a takaful company to honour flight delay claims by affected customers of KLIA and KLIA 2 due to the IT glitch incident which caused dozens of flights to be delayed.
> First insurance and takaful company in Malaysia to offer tracking service for tow trucks
> Pilot partner for EPF’s i-Lindung products targeted at the B40 and M40
Etiqa is a multi-channel distributor of insurance and takaful products via its 10,000 agency force, 46 branches and 17 offices, over 490 bancassurance network (via Maybank branches, third-party banks, as well as co-operatives and brokers) through its presence in Malaysia, Singapore, the Philippines, Indonesia and Cambodia.
In striving to make the world a better place, Etiqa’s sustainability journey focuses on internal initiatives that reduce its carbon footprint and increase its social impact, as well as external solutions that allow its clients to do the same.
