The underprivileged children gained life-long skill of preparing healthy meals through Chef Ili Sulaiman's cooking demonstration, using Ayam Brand's ingredients that are preservative-free.
COOKING is a basic life skill that we should all know, yet some people are not confident enough to switch on the stove to even fry an egg!
Given half a chance, children are fast learners and can be very creative as clearly seen in the popular TV series “Junior MasterChef”.
By teaching children to cook as early as 10 years old or earlier, they not only learn how to prepare meals by themselves, but pick up other essential knowledge such as organisation and planning, comprehension and maths, as well as dexterity and motor skills.
As part of its Community Care Campaign, Ayam Brand recently hosted 55 children from 11 non-profit organisations and orphanages to teach them how to prepare nutritious meals in conjunction with its 130th anniversary celebration this year.
To bring home the message of healthy eating, the brand collaborated with food entrepreneur and TV personality Chef Ili Sulaiman who led the children in a cooking workshop on how to cook and the importance of a balanced diet.
The children learnt how to create their D-I-Y Comfort Pizza with ingredients such as Ayam Brand’s saba fish and tuna which provide a healthy supply of omega 3. They also enjoyed making their own Tropical Fruit Smoothie Bowls which they can easily replicate at home using Ayam Brand’s products.
“This is my first outreach programmes since I became a mother and it hits a little differently this time so I wanted the kids to have the best time. We experimented with saba fish, olive oil and pineapple pizzas, and put sweet corn and chocolate chips in our mango and pineapple smoothie bowls, just because we can! That’s what’s comforting about food. I am grateful for being able to spend the day with kids today as I became a kid again!” shared chef Ili.
“Cooking is a skill that anyone can learn no matter how old you are. I’m honoured to partner with Ayam Brand and have the opportunity to educate children about healthy meals and inspire them to unlock their creativity in cooking. This will be a skill that will follow them every day for the rest of their lives,” she added.
Themed “Taste of Comfort”, the community care campaign marked the brand’s 15th consecutive year of giving back to society and provided the children the opportunity to learn about healthy eating and creating dishes with Ayam Brand’s quality canned food that have no preservatives, added MSG, trans fat and additives.
“Our aim was to provide the underprivileged the same access to healthy food while offering Malaysians healthy meal options with our wide range of products. We want to empower more kids with the knowledge of healthy eating and equip them with the lifelong skill of creating nutritious meals for themselves. Healthy children are key to a thriving society and an even stronger nation,” said A Clouet & Co. (KL) marketing manager Teoh Wei Ling.
Teoh: 'Ayam Brand aims to continue serving all Malaysians, including underprivileged children.'
“Children are the next generation of leaders who will play a crucial role in shaping the future of our country. As a brand that has been journeying with Malaysians through the generations for more than a century, Ayam Brand aims to continue serving all Malaysians, including underprivileged children, to help them reach their full potential, starting with building healthy eating habits,” added Teoh.
The community outreach event saw orphans from Fungates Superflow Foundation, Precious Gem Home, Trinity Children Home, Yayasan Sunbeams Home, Rumah Charis, House of Joy, Rumah Bakti Al-Kausar, Rumah Shalom, Pusat Jagaan Anbe Sivam, Ti – Ratana, and Rumah Kebajikan Anbu Illam learning how to prepare and cook delicious meals during the fun workshop. The children were also taught values such as teamwork through interactive games.
Ayam Brand also donated two months’ worth of Ayam Brand food products to the 11 participating organisations and invited the children to discover more local recipes by downloading its “130-Years of Homely Goodness” e-recipe book from www.ayambrand.com.my for further inspiration in the kitchen using Ayam’s products.
