Share your Yee Sang made with love to win RM618


A Chinese New Year reunion dinner will be incomplete without Yee Sang.

Yee Sang is a Malaysian tradition, a symbol of good luck, prosperity and health.

It is a salad dish eaten before the main courses, traditionally featuring raw fish, carrots, radish, leek, cucumber, pickled ginger, pomelo, peanuts, sesame seeds, crackers, five spice powder, pepper, oil and plum sauce.

This dish is then assembled beautifully on a plate for the prosperity toss, or Lou Hei. While tossing the Yee Sang – the higher, the better – auspicious words are spoken, and one popular phrase is “Huat ah!”

Have fun making your own

Nowadays people have fun making their own versions and improvising with ingredients such as abalone, caviar, snow pear and other fruits, and anything that can add colour and taste to the Yee Sang.

To make it easy for people to DIY their Yee Sang, AEON has come up with its Yee Sang Bar that offers over 100 variations and combinations for your personalised CNY prosperity dish.

Also, you can find a substitute for plum sauce at AEON – the AUSBARREL fruit-infused vinaigrette, Australia's most awarded balsamic vinegar that comes in pearls that give you an incredible burst of flavour and added texture for a gastronomical Yee Sang experience.

Win with your Yee Sang

Ready to make your own Yee Sang?

AEON is inviting customers to participate in the Capture Your Yee Sang Made With Love photography contest on its social media platform.

You stand a chance to win RM618. Ten lucky winners will be able to take home amazing prizes with their creativity.

You just need to upload a post consisting of a photo or a series of photos of your most creative experience or moment in relation to Yee Sang on your Facebook or Instagram profiles alongside a short caption describing the creative yet memorable event (in not more than 100 words).

Just follow these simple steps to take part in the contest:

1. Upload your Yee Sang photo on your Facebook or Instagram and make the post public.

2: Tag the following: @aeonretail.my, @myaeonbig, @thestaronline

3: Include these hashtags in your photo caption: #AEONYeeSangwithLove2023, #AEONTugetherCNY2023

4: Like AEON Retail Malaysia, MY AEON BiG and The Star Facebook or Instagram page.

In addition, you can earn brownie points when you include AEON’s Norwegian salmon or AUSBARREL Sticky Balsamic products as part of the ingredients in your photos.

What’s more, you’ll receive a mint NFT (non-fungible token) for your submission.

The contest (from now till Feb 5) is open to all individual participants who are Malaysians with a valid MyKad, or permanent residents of Malaysia, aged 21 years and above at the commencement of the contest period.

Participants can submit multiple entries but each participant can only win one prize. The prize will be credited into the winner’s AEON member Plus Visa Card or AEON wallet account.

This is the second year AEON Co (M) Bhd is sponsoring this contest, organised by Star Media Group Bhd.

A panel of judges jointly appointed by the organiser and the sponsor will select the best 10 photos from all the valid submissions. Winners will be announced by Feb 20 or any other date as the organiser deems fit in its absolute discretion.

For further information, visit https://aeonretail.com.my/CNY23/

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