(From left) Perry Kuan, Jordan Voon, Amber Chia, Phei Yong, Danny Hoh, Kevin Cheng, Caryn Loh, Han Xiiao Aii, Kwok Yan Yan, Philip Yeoh and Cindy Po at the #HappyBeautifulYear 2023 campaign launch.
Watch out for Watsons’ CNY short film and win prizes worth RM3,888,888 in the #HappyBeautifulYear campaign
WATSONS Malaysia is ushering in the lunar new year with the launch of its #HappyBeautifulYear 2023 campaign to create a “perfect beautiful” celebration that revolves around the synergy of health and beauty.
Watsons got the ball rolling with a special campaign launch which was held as a two-part event last Friday in Kuala Lumpur that featured a pre-launch event fashion show at Piazza Starhill in Bukit Bintang and the official launch of the #HappyBeautifulYear campaign at Westin Hotel Kuala Lumpur, which featured a special appearance by TVB actor Kevin Cheng.
The launch also showcased the anticipated release of Watsons’ Chinese New Year brand short film, which focuses on the key message of promoting love and compassion that can lead to the creation of lasting moments with family, friends and loved ones.
“This year, with the new year full of hope, we want to create a spirit of togetherness and hope to impact positive values along the way,” said Watsons Malaysia managing director Caryn Loh.
“After a two-year period of struggles, hardship and uncertainty, we hope this Year of the Rabbit will make a positive change.
“CNY is about creating the ‘perfect beautiful’ celebration, and we believe that when our hearts are filled with love, good things will come our way.”
The short film is aimed at symbolising the spirit of togetherness, while looking good, to create an atmosphere of fun, excitement and extravagance – revealing the true nature of the perfect #HappyBeautifulYear celebration.
It features a star-studded cast of Malaysian celebrities including Watsons ambassador Phei Yong, along with Watsons Celebrity Friends such as Amber Chia, Han Xiiao Aii, Jordan Voon, Kwok Yan Yan, Perry Kuan and more.
The Watsons #HappyBeautifulYear 2023 short film was officially released on Watsons’ social media channels and is available for viewing on Facebook, Instagram and YouTube.
Watsons has also given back to local underprivileged communities to celebrate the joyous festive period and keep with the spirit of togetherness.
“To kickstart the new year, we visited over 22 homes and orphanages to share joy with them and gave out CNY goodie bags of essential items, supplements, personal care products and food supplies,” said Loh.
“We hope to put a smile on everyone’s face while celebrating this festivity. A season like this should be celebrated together with everyone and to instil positive values to care for the well-being and health of the elders and children.”
But that’s not all, as Watsons also has a host of promotions and exciting prizes worth up to RM3,888,888 for customers to win this CNY as part of the #HappyBeautifulYear campaign.
“Watsons Club members are in for a treat as we are offering prizes which include a three-night cruise on World Resort Cruises for 30 winners and more,” said Watsons Malaysia general manager for marketing and consumer growth Danny Hoh.
“On top of that, the campaign kicked off with an amazing sale of up to 50% savings in-store and online, exclusive CNY gifts and hampers, free gifts and health and beauty vouchers with savings of up to RM239,” he said.
To be in the running to win these prizes, members will have to spend RM80 in a single receipt in-store or online before Feb 22.
“Apart from the main prizes, Watsons members will receive free ang pow packets with a minimum spend of RM88 and above, while Elite members stand a chance to get free limited-edition cup warmers with a minimum spend of RM288 and above when purchasing at the store, while stocks last,” said Hoh. CNY is incomplete without sticker greetings to send to friends and family.
Watsons customers can now download the #HappyBeautifulYear sticker packs which are now available on Telegram, WhatsApp and Instagram.
Additionally, strike your best runway poses with Watsons’ AR filter and you may win RM888 Watsons points, or sing your heart out to Watsons’ signature #HappyBeautifulYear tune on Watsons’ TikTok channel from Jan 9 onwards.
For more information, visit www.watsons.com.my/member-monthlyspecial or any Watsons store near you. You can also browse the Watsons e-catalogue for new, exclusive deals and promotions.
