World No.2 badminton doubles players Aaron Chia and Soh Wooi Yik are Haier's brand endorsers in its Inspire Future Dreams marketing campaign.
Haier strengthens brand position in Malaysia with silver win at Putra Aria Brand Awards 2022
HAIER, one of the world’s fastest-growing home appliance brands, has solidified its brand position in Malaysia after winning the silver award in the Personal, Household and Outdoor Appliances category at the inaugural Putra Aria Brand Awards 2022.
Haier has also been named the No.1 major appliance brand globally for 14 consecutive years since 2009 by Euromonitor International, and clinching silver at the Putra Aria Brand Awards signifies another milestone for the company.
“We are honoured to have this Putra Aria Brand Awards recognition as it reflects Malaysian consumers’ love and support for the Haier brand,” says Haier Malaysia managing director Fan Jing.
“Over the years, we have continuously introduced new and innovative products in Malaysia and we aspire to improve the quality of life of those in the market that we serve.
“Consumers can always expect the best when they purchase a Haier product.”
The inaugural Putra Aria Brand Awards 2022 is an offshoot of the annual Putra Brand Awards and aims to serve the marketing fraternity by highlighting branding efforts across all segments.
It is organised by the Association of Accredited Advertising Agents Malaysia (4As).
The award was established based on online research survey results which determine a consumer’s choice of brands in different categories.
Winning silver at the inaugural Putra Aria Brand Awards 2022 signifies another milestone for Haier.
Inspired Living
Since its inception in Qingdao of Shandong in 1984, has been offering quality home appliances to the Malaysian market in accordance with its brand philosophy – “Inspired Living” – to continuously improve its customers’ lifestyles with innovative technology.
With quality products and services, Haier has gained not only consumer trust but also the support of local channel partners.
Today, the company has 30 brand shops nationwide, with Haier products also available at more than 1,500 outlets and shopping malls throughout the country.
Haier has also been making efforts to build brand marketing campaigns to connect with its customers.
Inspire Future Dreams
In 2023, the company launched the Inspire Future Dreams marketing campaign with world No.2 men’s badminton doubles players Aaron Chia and Soh Wooi Yik as brand endorsers.
“We are excited to have them as part of the Haier family. They worked hard to be winners. They never stopped pushing, they never stopped working. They are a source of inspiration to all of us and we look forward to achieving great things together,” says Fan.
The collaboration is synonymous with Haier’s brand vision to inspire Malaysians, and instil the belief that everything is possible if you work hard.
Riuh Raya Bersama Haier
With Hari Raya just around the corner, Haier has launched the Riuh Raya Bersama Haier campaign, which runs from now to May 31.
During the campaign period, customers get to receive instant free gifts or Touch ‘n Go credit upon making purchases, and stand a chance to win Haier products worth up to RM80,000 by participating in the “spend and win” lucky draw.
