Swisslog’s new logo design reflects the dynamic world of logistics – that is modern, agile and future-ready.
A leading provider of automated intralogistics solutions, Swisslog is revamping its brand identity to better reflect its position in a digital and dynamic world of the future with a change in its logo for the first time in 25 years.
Touted to have been optimised for the digital era, the shape of the new logo design is adaptive, reflecting the digital world of today and tomorrow.
“The new digital brand fits the direction of our business. Swisslog is becoming more digitised, through the solutions we provide and in the way they are deployed and serviced,” said Swisslog chief executive officer Antonio Trioschi.
“We are proud to be launching a fresh brand that drives this commitment across the logistics automation industry, representing Swisslog's core strategy of creating exceptional value for our customers.”
‘Swisslog is becoming more digitised, through the solutions we provide and in the way they are deployed and serviced,’ said Trioschi.
Agile and future-ready
Swisslog assists forward-thinking companies optimise the performance of their warehouses and distribution centres with future-ready automation systems and software through consulting, system design and implementation, as well as lifetime customer support in more than 50 countries.
Through movement, Swisslog’s new logo design reflects the dynamic world of logistics that is modern, agile and future-ready.
That said, to embody the shift towards their identity change towards the digital era, a strong ‘S’ font in the new logo design is a bold signifier of Swisslog as a provider of innovative, data-driven and robotic solutions, setting new standards in warehouse automation.
The new design also reflects the bold, self-confident and passionate personality of Swisslog and its people.
Powering growth: Empowering people
Swisslog aims to shape the future of intralogistics with robotic, data-driven and flexible automated solutions. It is also part of the leading global supplier of intelligent automation solutions Kuka Group (https://www.kuka.com/) with more than 14,000 employees worldwide.
As a mark of recognition of the central importance of Swisslog’s people to the strength of their brand, the rebrand was pre-launched to colleagues earlier this month (March 9).
"Our rebranding strategy further positions Swisslog as a future shaper in logistics automation, but it is also about much more.
"It also reflects the strength and expertise of our people. Our colleagues are at the heart of everything we do, and we want our customers to know that they can count on Swisslog to deliver solutions that are backed by the expertise and knowledge of our team,” said Trioschi.
For more information, visit www.swisslog.com to experience the change today.
