AFTER years of seeing hundreds of Raya films from different brands, one might wonder what else to expect while watching these films.
How about catching a cameo appearance of one of the world’s most famous Korean actors in a Raya film that takes place in a typical Malay village? Healthy home creator, CUCKOO International (MAL) Sdn Bhd (CUCKOO) takes on a refreshing approach to healthier living this festive season through the launch of its Ramadan-Raya campaign while amplifying its #SAMASAMAHealthier brand theme.
Anchored on a brand festive film with a cameo by one of Malaysia’s biggest stars, Datuk Seri Siti Nurhaliza, and international Korean actor Lee Minho, CUCKOO’s Ramadan-Raya campaign will strengthen CUCKOO’s position as Malaysia’s leading healthy home creator and set to bring Malaysians on a journey to uncover the mysteries of zombie-like kampung folks, search for a cure and be inspired to be #SAMASAMAHealthier to welcome a healthier, happier Raya.
“A huge inspiration for the campaign is taken from our experience during the pandemic where festivities are more than just celebrations – it is also a reminder for us to stay healthy so we can gather and celebrate with our loved ones,” said CUCKOO International chief marketing officer Queenie Goh.
“With that, we thought why not try something bold to bring this message while amplifying our #SAMASAMAHealthier brand theme to remind and inspire Malaysians to live healthier while keeping it interesting and relevant to Malaysians,” added Goh.
The launch of CUCKOO’s Ramadan-Raya campaign is done with the release of a festive brand film titled ‘Menyelamatkan Kampung Bersama Bintang Pujaan’.
The film begins with a sombre note set in an apocalyptic-like backdrop where the main character, Ayu (played by Ellyza Azizi), is seen returning to her hometown of Kampung Lesu with something feeling amiss.
Including her father, Pak Jalil (played by Aziz M Osman), the people around her have become zombie-like, except for Nur (played by Nik Farin) who she realises is ‘normal’.
Upon returning home, Ayu is welcomed by her father, Pak Jalil (Aziz M Osman), who has become zombie-like.
Suspecting the kampung’s shortage of meat supply as a possible cause of the mysterious phenomenon, a determined Ayu then sets out on a mission to uncover the kampung’s mystery and find a cure.
Carefully scripted and paced, the film keeps the audience on edge with mysteries, adventures, and comedy, as they journey together with Ayu on her quest to save her kampung.
Keeping the film entertaining also are comedic scenes with Samsol Zombie (played by Aloy Paradoks) who is ultimately saved by CUCKOO S.I.H.A.T. Agents (Surveillance and Intervention of Healthier Approach Transformation).
Also making a special cameo in the film are CUCKOO brand ambassadors Lee Minho and Datuk Seri Siti Nurhaliza, who have helped Ayu in her adventure.
The festive film also featured a special cameo by CUCKOO Brand Ambassadors, (right) Lee Minho and (left) Datuk Seri Siti Nurhaliza who played a key role in helping Ayu in her mission to uncover the kampung’s mystery.
“The elements seen in this festive film are different from what we normally do as a brand as we look to engage Malaysians better and strengthen our #SAMASAMAHealthier message,” said Goh.
“In the film, we see zombie-like kampung folks who look restless and lethargic (lesu) as a manifestation of unhealthy life and how Ayu saves her kampung with CUCKOO (lawan lesu with CUCKOO). This gripping story reflects our enduring passion to help Malaysians live healthier while imbuing fun and refreshing elements. We’ve also weaved together different tactical elements into the story seamlessly which enables us to engage Malaysians better and create a stronger brand personality, increasing brand affinity and market appeal.”
Extending beyond the brand festive film and helping Malaysians to live healthier this Ramadan-Raya, CUCKOO is also offering three attractive deals under its Lawan Lesu with CUCKOO Promotion which allows Malaysians to rent:
> A CUCKOO Water Purifier from as low as RM55 per month
> A CUCKOO Water Purifier and Air Purifier at only RM120 per month
> A CUCKOO A-Series Mattress from as low as RM99 per month with free bed frame
‘Lawan Lesu with CUCKOO’ promotion starts as low as RM55* per month.
Also, as part of the campaign, a mobile truck will be deployed on the road, malls, and Ramadan bazaars to bring CUCKOO S.I.H.A.T. Agents to different high traffic areas in the Klang Valley and Johor.
Those who spot the truck can drop by and participate in different activities to redeem free gifts and stand a chance to win prizes worth up to RM4,000, including a CUCKOO K Model Air Purifier.
The latest updates on the truck’s schedule and activities can be found on CUCKOO’s official Facebook page (@CUCKOOInternational).
Also helping Malaysians to ‘lawan lesu’ (fight restlessness and lethargy) to be #SAMASAMAHealthier, CUCKOO has also curated two very special emergency kits: Kit Kecemasan Anti Lesu CUCKOO and Kit Kecemasan Anti Lesu CUCKOO mini.
For those interested, the Kit Kecemasan Anti Lesu CUCKOO will be given away via a social media contest while the Kit Kecemasan Anti Lesu CUCKOO mini can be redeemed at selected CUCKOO brand stores and kiosks.
Watch CUCKOO’s ‘Menyelamatkan Kampung Bersama Bintang Pujaan’ brand festive film here:
To find out more on CUCKOO’s promotions for this Ramadan-Raya season, check out https://bit.ly/LawanLesuWithCUCKOOPromotion_Star.
