IN conjunction with GrabFood Malaysia’s 5th anniversary, the country’s No.1 Food Delivery1 platform officially announces its nationwide expansion to serve more communities across Malaysia.
Launched in May 2018, GrabFood is now in over 100 districts nationwide - which is equivalent to around 95% of Malaysia’s estimated population.
Commenting on their rapid growth, Grab Malaysia Commercial and Deliveries director Jiong Jian Tan emphasised that its growth strategy looks beyond just service areas.
"We've been focused on expanding our presence throughout Malaysia because of the benefits we believe it can have for all Malaysians.
“However, besides extending our availability, we also want to enhance the ways in which GrabFood can support Malaysians’ diverse needs and goals.
“Whether its consumers looking for affordable delivery options or restaurant owners looking to grow their business, GrabFood aims to revolutionise on-demand deliveries with tech innovations that are always built with your needs in mind.
“For consumers, we’ve grown to have the widest range of restaurants they can order from — on average the number of merchant-partners on GrabFood more than doubled each year since we launched in 20182.
“Beyond selection, we’ve also been focused on enhancements that can provide them with more value and savings.
“Recently we launched Saver Delivery which provides consumers with the lowest delivery fee from just RM1. Coupled with GrabUnlimited which unlocks additional savings across Grab services, consumers have multiple opportunities and touch points to stretch their ringgit,” added Tan.
Equipping merchant-partners with tools to grow
Food delivery services are fast becoming a staple in South-East Asia.
In 2022, consumers across the region ordered 1.48 times more on GrabFood as compared to 20193, and small merchant-partners saw a 26% increase in average monthly earnings4 after just one year on Grab.
With that, businesses are looking to leverage opportunities to reach consumers better.
Meeting this need, Grab provides a myriad of tools and programmes targeted at helping merchant-partners grow their business:
⦁ Six times returns from ads - Ads Manager, a self-serve tool right on the GrabMerchant app lets merchant-partners create and track their own digital ad right on their mobile devices in just under three minutes. On average, GrabAds deliver a six times return per dollar spent on advertising for small merchant-partners across the region5.
⦁ Data driven strategies - Data and insights tool gives merchant-partners a view into their sales, operations, customers’ purchasing habits and more allowing them to identify and respond quickly to new opportunities or address inefficiencies.
⦁ Grow digital skills - access to GrabAcademy for merchants, that provides the best practices on how to run and grow a business online.
“We’re focused on delivering the best possible experience for our ecosystem — what started as a simple service delivering food has expanded into an industry Malaysians rely on for a multitude of reasons.
“And today, with our Grab app you can enjoy a hyperlocal experience personalised to the city you’re visiting, no matter where you are in Malaysia or the region,” concluded Tan.
GrabFood’s position as the leading food delivery player in Malaysia is supported by a survey on the most often used brands among food deliveries users conducted by Kantar, the world’s leading data, insights and consulting company, as well as the partnering research agency for Grab.
References:
1) Based on most often used brands among food deliveries’ users, survey conducted by Kantar (2022-Q1’2023)
2) The yearly average growth in merchant-partners on GrabFood since its launch in Malaysia, based on GrabFood’s internal data (2018-2023)
3) Source: Grab’s Food and Grocery Trends 2022 report, Grab Internal Data, 2019-2022 (monthly average)
4) Source: A Decade of Scaling Impact, Empowering Change, Grab ESG Report 2022
5) Source: A Decade of Scaling Impact, Empowering Change, Grab ESG Report 2022
