Malaysian sellers on the Shopee platform pledged to embrace Value-Based Marketing during the Shopee Seller Summit 2023, held at Sunway Resort Hotel.
1,200 sellers empowered to stay relevant and drive economic inclusion.
A total of 1,200 Malaysian sellers on the Shopee platform will embrace Value-Based Marketing to stay relevant with the shifting values of the younger audience online.
The unanimous pledge was made at the Shopee Seller Summit, held at Sunway Resort Hotel on June 21.
The sixth instalment of the Shopee Seller Summit was aimed at providing sellers the latest online consumer trends and newly launched marketplace features so they can incorporate into their businesses, further contributing to the development of local communities across various industries nationwide.
The summit is held annually for Shopee’s sellers to learn about the platform’s latest solutions, marketplace insights and growth opportunities, as well as an avenue for networking and advocating sellers’ best practices.
Value-based marketing or shopping, also known as purposeful shopping, is a marketing approach that focuses on creating and delivering value to consumers.
Ten value-based sellers set up pop-up booths at the Shopee Seller Summit.
To showcase that purpose-driven businesses are not just limited to large corporations, ten value-based sellers set up pop-up booths at the event to demonstrate how they drive unique values through user experience, authentic storytelling and seamless engagement.
During the summit, Shopee Xpert and Shopee Bintang sellers also played interactive games to break the ice and create memorable value-based learning experiences, such as Marketplace Inclusion Treats-In-The-Jar, Building Connected Communities Jenga and Redefining e-Commerce Pictionary.
‘In today’s e-commerce landscape, customers pay close attention to what a seller stands for and does, by checking out what the influencers and affiliates say about the brand,’ said Shopee Malaysia’s director Cheng Xun Chua.
In his keynote speech, Shopee Malaysia’s director Cheng Xun Chua unveiled major platform initiatives for 2023, which focus on further enabling Malaysian sellers’ growth.
“In today’s e-commerce landscape, customers pay close attention to what a seller stands for and does, by checking out what the influencers and affiliates say about the brand,” said Chua.
“With Shopee 360 Marketing Solutions, we provide a comprehensive, end-to-end platform marketing solution that includes a range of tools and services to help sellers increase their visibility and sales.”
Shopee is enhancing capabilities across logistics and payments, prioritising brand protection to enable better shopping experiences for value-based customers.
Shopee will also be maximising customer lifetime value from its large user base by building cross-category synergy and strengthening the connection between sellers and their customers, increasing shopper engagement and maximising sellers’ reach.
Khairul Aming, a winner of the Shopee Super Awards 2022 for Best New Seller and Best Customer Service, reminded sellers to “stay relevant” during his panel discussion.
Shopee Malaysia marketing head Kenneth Soh (left) with panelist, Roy Sam of PerySmith, during the panel session entitled Meeting the needs of the Value-based consumers.
He was joined by fellow esteemed sellers Roy Sam of PerySmith, Kim Yeo of Ecobb, Sammy Chong of Celovis Jewelry and So Bee Leng of Coty Malaysia, who spoke about the needs of value-based consumers to drive long-term loyalty.
Khairul introduced Sambal Nyet on Shopee in 2021 and has since made over RM21.5mil in sales – selling his millionth bottle in August 2022.
By constantly updating and customising his content based on the local preferences of Malaysians, he has amassed over 3.7 million followers on Instagram and consistently maintains a 5-star rating on Shopee, where he has over 392,000 followers.
Hailing from Kelantan, Khairul’s growing business is a model of creating inclusive employment opportunities in his hometown for over 50 staff and 150 household dependents.
“Every year, thousands of sellers network and learn new things to grow at our Seller Summit,” said Shopee Malaysia marketing head Kenneth Soh.
“This year, I had the privilege of facilitating first-hand,in my panel forum, a proactive discussion of value-based marketing strategies that I am sure will drive societal and business impacts.
“I want to thank all the brand sponsors for contributing to the success of Seller Summit 2023, namely Commerce.Asia, Intrepid, Kumoten, Mono & Co, PayRecon, Red Dino, SiteGiant and Toyo, among others.”
Exemplifying how Made-in-Malaysia stores on the marketplace can drive local economic inclusion, while meeting the demands of value-based shoppers through Shopee’s ecosystem were: Ooi Zhi Wei of Zhiwei Herb, Felix Lee and Tee Ying Fui of Beehaus, Karen Tee of Racing Passion Moto (RPM), Eelin Lim of BeNourish, Leon Wong of Samview, Mohd Zaid of Lampu Cherita, Edward Wong of HomeDecoStore, Khairil Adhzaha of Tokey Sambal Hitam, Patricia Marin of Mamami Shoppe and Hafiz Oon of Mr Bentong.
Last year, Shopee upskilled over 250,000 new sellers for digital inclusion, and saw 145 new sellers record over RM500,000 in sales in the first 12 months online.
For more information on the Shopee Seller Summit, visit https://shopee.com.my/m/Shopee-Seller-Summit-2023.
