The Exchange TRX ushers in the Year of the Dragon with captivating displays, electrifying cultural performances, a host of workshops and immersive cultural experiences for visitors.
the cultural and historical significance of silk
THIS year, prepare to be mesmerised by the Lunar New Year festivities at The Exchange TRX, as it transforms into a celestial silken oasis to usher in the Year of the Dragon.
From now till Feb 18, embark on an extraordinary journey through time as 'The Silk Story' comes to life at this iconic retail destination.
This immersive experience invites shoppers to explore the captivating history and cultural significance of silk— a timeless symbol of regal splendour.
'The Silk Story' celebrates this cherished material which historically served as a catalyst for the exchange of commodities, culture, and knowledge between the East and West.
As the new social heart of Kuala Lumpur in the city’s burgeoning international financial district, The Exchange TRX aims to unite local and global communities, drawing inspiration from silk's historical role in establishing the prominence of Chinese culture on the global stage.
Threads of time
The premise is dotted with eye-catching displays that delve into the rich history and cultural significance of silk.
Visitors can now experience the luxury of this treasured fabric as The Exchange TRX pays homage to silk with exquisite, Insta-worthy displays to ring in the Lunar New Year.
A colossal, intricately-crafted revolving lantern takes centre stage in Central Exchange at the ground floor, casting a luminous glow on Chinese silk.
Nestled around this lantern, are larger-than-life installations reminiscent of ancient silk manufacturing with a mythical golden dragon flying through, imbuing the space with dramatic, festive vibes.
The animated dragon on the three-storey flat iron screen at The Exchange TRX is a sight to behold.
This spellbinding display celebrates the intricate craftsmanship that has been perfected over thousands of years, symbolising the artistry and dedication embedded in every silk thread.
Visitors can also fully immerse themselves in the festive ambiance throughout the premises, bedecked with decorative pop-ups, luminous giant silk lanterns, majestic golden dragon sculptures, and spring blossom trees.
An animated dragon, delicately entwined with silk, will run the length of the mall’s three-storey flat iron screen, further adding to the celebration’s appeal.
Fun for all
The festivities at The Exchange TRX don’t stop at just dazzling decor—visitors can also partake in a host of engaging Lunar New Year crafts and workshops.
On weekends, enjoy acrobatic lion and dragon dances, graceful silk dances, an oriental music ensemble, and Lunar New Year performances by Taylor's International School.
As part of this auspicious celebration, The Exchange TRX will be joining hands with its retailers for Corporate Social Responsibility initiatives.
Join in the festivities and try your hand at Lunar New Year crafts and workshops.
Teaming up with UNIQLO, The Exchange TRX will donate T-shirts from the brand’s latest Lunar New Year UTme! collection to 50 children, with each child receiving a uniquely customised T-shirt based on their zodiac sign.
The Exchange TRX, in collaboration with upscale supermarket Mercato, will provide Lunar New
Year goodies for 100 families with the Suriana Welfare Society Malaysia.
Gifts of prosperity
Adding to the festive joy of the campaign is The Exchange TRX’s exclusive Lunar New Year Redemption programme, which provides shoppers with the opportunity to take home a piece of this cultural celebration.
The Lunar New Year Redemption programme offers shoppers a chance to take home an opulent tea set and elegant ang pow packets.
By spending RM388 in a single receipt, guests can receive an exclusive, intricately designed angpow packet set.
UOB or Citi-branded cardmembers who spend RM288 in a single receipt can also take home these elegant red packets, in addition to receiving RM20 worth of gift vouchers from luxury department store Seibu.
Guests can also indulge in the exquisite charm of an opulent tea set, a testament to the artistry and cultural richness of China. This exclusive offer awaits those who make a cumulative purchase of RM2,888 across two receipts.
UOB or Citi-branded cardmembers, with a minimum spend of RM2,288 in two receipts, not only qualify for the lavish tea set but will also receive RM200 worth of Seibu gift vouchers.
To find out more, visit https://www.theexchange.my/
