The HONOR Magic6 Pro takes AI to the next level with a platform-level on-device AI large language model, which supports up to seven billion parameters.
THIS year, the mobile phone industry is entering a new era of productivity and utility with the integration of innovative artificial intelligence (AI) features.
HONOR has been using AI in its smartphones since the release of the HONOR 10, and has introduced the adoption of advanced technology such as large language models and generative AI in its new HONOR Magic6 Pro.
HONOR Magic6 Pro, an AI powerhouse
Unlike its competitors, which adopt AI features via cloud-based or third-party services, the HONOR Magic6 Pro is equipped with a platform-level on-device AI large language model, which supports up to seven billion parameters.
HONOR chief executive officer George Zhao says that the development of on-device AI models holds endless potential as it is able to provide personalised services for users based on their preferences and perceptions.
“We believe AI will rebuild operating systems and our future smartphone experience. HONOR will advance our AI strategy by integrating it into MagicOS and all our devices, ensuring a human-centric experience that delights our users with every interaction,” says Zhao.
HONOR also collaborates with ecosystem partners in mobile platforms and applications.
Nicknamed “The Magic Phone”, the HONOR Magic6 Pro has also benefitted from industry collaboration with ecosystem partners in AI development and innovation for its new Magic Portal feature.
The Magic Portal is an intent-based shortcut recommendation feature that lets users seamlessly switch and access services between apps and devices with a simple swipe.
This new feature demonstrates how AI can change a user’s mobile experience with a human-centric intent-based user interface. It also enables the smartphone to understand text messages or images, combined with user habits, to predict and provide more accurate solutions.
For example, HONOR Magic6 Pro users only need to copy an address and drag it into a navigation application inside the Magic Capsule. This will allow the user to immediately start navigating, eliminating the need to complete tedious steps such as copying and pasting the address and selecting your desired departure time.
The Magic Portal is an intent-based shortcut recommendation feature that lets users seamlessly switch and access services between apps and devices with a simple swipe.
Specifications
Fitted with the Qualcomm Snapdragon Gen 3 processor, the HONOR Magic6 Pro comes with 12GB of RAM and 512GB of storage, and offers a number of upgrades over its predecessor, the HONOR Magic5 Pro.
The smartphone now has a slightly smaller HONOR NanoCrystal Shield screen measuring 6.8 inches. The quad-curved display even boasts a 1-120Hz adaptive dynamic refresh rate and up to 5,000 nits of peak brightness.
The HONOR Magic6 Pro also sees major improvements in its camera setup, with a 50MP main camera, a 180MP Tele-falcon camera with 2.5x optical zoom and up to 100x digital zoom, and a 50MP ultrawide lens. For selfies, the smartphone is equipped with a 50MP front camera.
The cameras even support 4K 60fps video recording, as well as making use of HONOR’s host of new AI features.
Powering the device is a 5,6000mAh battery that allows users to benefit from optimal and low-temperature performance.
The HONOR Magic6 Pro also supports 80W fast charging, 66W wireless charging and 5W reverse wireless charging.
Early bird special
Following its global debut at Mobile World Congress 2024, HONOR’s latest flagship smartphone is set to be released in Malaysia on March 20.
To celebrate the launch of the HONOR Magic6 Pro, the company is offering an exclusive early bird special for customers, from March 11-20, with additional freebies worth up to RM2,259.
By paying a deposit of RM66, customers can get an RM330 rebate when they make full payment for the smartphone when it launches.
Additionally, those who purchase the smartphone with the early bird special will receive HONOR Bundle Gifts such as the HONOR SuperCharge Wireless charger stand, HONOR Watch 4 and HONOR Earbuds X6.
Customers will also have added peace of mind with their purchase with a one-year extended warranty and one-year front and back crack replacement warranty for free.
The HONOR Magic6 Pro is available in Black, Green, Blue, Purple and White.
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