The Exchange TRX is celebrating Hari Raya Aidilfitri with the launch of its Magnificence of Raya campaign, which runs till April 21.
THIS Hari Raya Aidilfitri, The Exchange TRX in Kuala Lumpur is celebrating the festive season with the launch of its Magnificence of Raya campaign, which runs till April 21.
Enriched with a batik theme, the campaign represents a visual and experiential spectacle inspired by the traditional Malaysian fabric that transforms the mall into a showcase of the local Malay community's culture, tradition and art.
“The richness and allure of Malay culture is undeniable, and it has embedded itself into many facets of Malaysian life, transcending different communities and ethnicities,” says The Exchange TRX project director and Lendlease Malaysia head of retail Mitch Wilson.
“As the social heart of the country’s international financial centre, the Magnificence of Raya celebrates the splendour of traditional Malay culture and highlights its role in shaping the architecture, design and art of contemporary Malaysia.
“Our goal is to create opportunities for mutual cultural understanding and appreciation between local communities at The Exchange TRX.”
Wayang kulit on show at The Exchange TRX, which will take place every weekend at Central Exchange alongside other cultural performances.
Immersive cultural experience
As part of the campaign, The Exchange TRX will be adorned with batik-inspired decorative displays throughout the mall, including the entrances, interior and TRX City Park.
“Beyond the elaborate displays that adorn Central Exchange, our entrances and various public spaces including TRX City Park, we have also made it a point to incorporate cultural performances to create a more immersive experience for all our guests,” says Wilson.
There will be a giant light box installation placed at TRX City Park, inspired by the traditional Malay woven leaf rice dish that is synonymous with Hari Raya – the ketupat.
A giant lightbox installation at TRX City Park inspired by the ketupat.
The Magnificence of Raya will take over the mall's Central Exchange area, which will serve as the epicentre of cultural experiences for guests, as it will feature a “kampung house” as a display of classic Malay architecture, motifs and batik designs.
There will even be a giant mechanical flower exhibit that mimics Malaysia’s natural landscape and the plethora of endemic flora – aligned with the traditional floral batik motifs.
Apart from decorations, the mall will also be organising cultural performances every weekend at Central Exchange, to ring in the Hari Raya mood. These include traditional silat performances, zapin and joget rakyat dance performances, musical acts by kompang and cak lempong troupes and wayang kulit shows.
The Exchange TRX will be organising cultural performances every weekend at Central Exchange, to ring in the Hari Raya mood.
Happy festive shopping
There is a lot to look forward to at The Exchange TRX during the Ramadan-Raya season with local brands such as Ariani, Bonia, Calaqisya, Carlo Rino, Habib, Minimalist Lab, Wanderlust + Co and plenty more doling out their own festive promotions and offers.
There are a number of prominent beauty and skincare brands as well located in the mall’s Beauty Galleria, such as Fresh, Shiseido and Acqua di Parma.
Visitors who are looking to break their fast with friends and family can also explore the wide range of gastronomic options such as Cafe Kitsune, Meriah, G’rai and more, as there will be exclusive Hari Raya sets, pastries and beverages on offer.
To brighten and lift the spirits of the community, The Exchange TRX is inviting both the children and caretakers of Rumah Bakti Syaheera for a fun day of activities such as a batik painting session, a movie screening session at Aurum Theatre and a sumptuous buka puasa dinner at G’rai. They will also receive goodie bags from local fashion house, Mimpikita.
Raya gift redemption
The Exchange TRX wants to reward visitors with a slew of exclusive Raya gifts when they shop there.
Guests and UOB or Citi-branded cardholders can be eligible for a number of exclusive rewards, while stocks last.
By spending a minimum of RM1,500, or RM1,200 for UOB or Citi-branded cards, within two receipts, shoppers can get their hands on a Lovely Lace reed diffuser.
Moreover, spending a minimum of RM200, or RM150 for UOB or Citi-branded cards, within a single receipt will get shoppers a set of beautifully designed Raya packets.
By shopping at The Exchange TRX, shoppers can get their hands on Raya gifts such as a Lovely Lace reed diffuser.
UOB or Citi-branded cardholders are also entitled to additional RM20 worth of Seibu cash vouchers, with a minimum spend of RM150 in a single receipt. They are also entitled to additional RM180 worth of Seibu cash vouchers with a minimum spend of RM1,200 in two receipts.
Take advantage of this opportunity to spend an unforgettable Hari Raya Aidilfitri with your loved ones at The Exchange TRX.
For more information, go to www.theexchange.my.
