IN today’s era of cutting-edge technology, one of the most compelling factors that can sway someone to choose one smartphone over another is the camera function and the exceptional quality of photos users can capture with it.
With the introduction of fully-fledged, more developed artificial intelligence (AI), many technology companies have integrated it into their devices to create a unique and enhanced user experience.
With smartphones, the integration of AI can transform ordinary photos into captivating images.
OPPO leads this revolutionary change with the upcoming debut of the OPPO Reno 12, featuring state-of-the-art AI technology.
Growing market for intelligent photography
The global AI camera market is projected to reach a staggering US$ 23.1bil by 2028, fuelled by consumer demand for technologically advanced devices equipped with AI and machine learning capabilities.
Recent advancements in smartphone technology have ushered in a new era of mobile photography, characterised by the emergence of generative AI.
OPPO's latest offering will highlight advanced AI technologies, including the AI Eraser feature first introduced in the Reno11 Series.
This feature allows users to effortlessly remove unwanted elements from their photos, such as strangers in the background, with just a tap of their finger.
Commitment to AI innovation
At its core, AI enables computers or robots to autonomously make decisions.
Machine learning, a subfield of AI, employs algorithms that learn from empirical data to make predictions.
Deep learning, a subset of machine learning, further refines this process through neural networks, analysing complex data to produce precise outcomes.
It is the combination of these technologies that allows the Reno12 Series to develop truly ‘AI Phone’ photography, shaping how images are captured and processed.
From scene recognition to parameter adjustment, the AI algorithms optimise every shot.
OPPO identifies several essential factors for manufacturers to thrive in the AI smartphone era, including efficient resource utilisation, real-time sensor awareness, powerful self-learning capabilities, and multimodal content generation abilities.
Over the past decade, the company has filed over 5,000 AI-related patents, with about 70% focused on AI imaging.
Since 2020, OPPO has developed its own Large Language Models (LLMs), AndesGPT，featuring an impressive 180 billion parameters. The company is showcasing the cutting-edge capabilities of AI in smartphones andhas been at the forefront in large vision models and multimodal technology.
In February, OPPO established the AI Center to spearhead research and development in the company’s AI capabilities. The aim was to broaden the scope of user-centric AI products and features, such as the innovative AI Eraser function and more.
Notably, OPPO is the first smartphone company to deploy a 7-billion-parameter LLM directly on the device, introducing over 100 generative AI capabilities to its phones this year.
A look at how the Reno12 Series’ AI powered object removal feature works.
The Reno12’s features, like its intelligent object removal, demonstrate AI's potential to enhance the photography experience.
With OPPO's ColorOS 14, users can also access built-in editing functions powered by this advanced AI, ensuring every adjustment is optimised for clarity and naturalness.
Future of smartphone photography
The future of smartphone photography appears promising, as AI-enhanced smartphones are set to revolutionise the industry by offering personalised services tailored to individual needs.
Continuous research and development will yield exciting innovations, blending traditional and smartphone photography.
Enhanced AI features like built-in background scenes and face filters are just a taste of the technological advancements to come, pushing the boundaries of creativity and ensuring every moment is picture-perfect.
OPPO’s commitment to ongoing research and technological breakthroughs, also means users can expect more intuitive, user-friendly AI features in future models.
With the innovation of the OPPO AI Center and the brand’s commitment to making AI accessible across all devices, future generations of OPPO smartphones will feature even more exciting AI enhancements.
Stay tuned for the launch of the OPPO Reno12 Series on June 27 and discover how AI features can turn your snapshots into masterpieces.
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