(Fifth from left) Watsons Malaysia marketing and customer growth general manager Danny Hoh, AirAsia Group chief commercial officer Paul Carroll, Watsons Malaysia managing director and Watsons International regional exclusives director Caryn Loh, AS Watson Group chairman Dominic Lai (middle) and AS Watson Group chief executive officer Dr Malina Ngai (seventh from right) with Watsons Malaysia’s management team, business partners, celebrity ambassadors and Elite members at the company’s 30th-anniversary celebration event on July 5.
THIS year marks a pivotal milestone for Watsons Malaysia as it commemorates three decades in the country's health and beauty retail industry.
To celebrate this significant achievement, the health and beauty retailer announced the unveiling of a groundbreaking initiative that promises to transform the retail landscape in Malaysia.
The company is now the first-ever retailer to launch and reveal its Watsons-branded aeroplane, in collaboration with AirAsia.
This initiative brings the essence of wellness and beauty to the skies, featuring Watsons’ first livery, in-flight branding, in-flight shopping and in-flight engagement.
This momentous event, held on July 5, was attended by AS Watson Group chairman Dominic Lai, Group chief executive officer Dr Malina Ngai, Watsons Malaysia managing director and Watsons International regional exclusives director Caryn Loh, Watsons’ management team and business partners, Watsons' Celebrity Friends, Watsons Elite members, as well as the brand’s ambassadors including Ayda Jebat and Phei Yong. The AirAsia management team was also present at the event.
"Today, I'm excited to officiate the launch of our partnership with AirAsia to have our first-ever Watsons-branded aeroplane as a special initiative for our 30th anniversary. What led us to this partnership is our shared belief that the 'sky is not the limit' – meaning that our passion to serve our customers has no limits, and anything is possible for us,” said Ngai.
Watsons Malaysia managing director and Watsons International regional exclusives director Caryn Loh added that it has been an incredible 30 years for the company in the local retail industry.
Throughout this journey, we have accomplished numerous milestones and established ourselves as the No. 1 O+O (offline and online) retail brand among customers,” said Loh.
“This effort not only highlights Watsons’ commitment to innovation but also our dedication to lead the way in shaping the future of retail and travel in Malaysia,” said Watsons Malaysia managing director and Watsons International regional exclusives director Caryn Loh.
“Watsons Malaysia has consistently spearheaded collaborative initiatives, and these three decades have allowed us to soar with innovation and customer satisfaction. We are proud to reveal the Watsons branded aeroplane to celebrate this milestone.
“We now have more than 700 stores nationwide, over 7.5 million Watsons Club members with a robust loyalty programme and offer more than 12,000 products both in stores and online.
“Our goal is to provide convenience and value, ensuring seamless experiences for our customers.”
The Watsons-branded aeroplane livery features Watsons Malaysia’s mascot Unik the cat, the Watsons Club Member card and O+O messaging.
It also highlights the convenience of shopping O+O, emphasising that customers can now shop via the Watsons App or website, and enjoy express delivery, ensuring their products are delivered to their doorstep in less than two hours.
Watsons Malaysia is the first-ever retailer to launch and reveal its own Watsons-branded aeroplane.
On top of that, the in-flight branding highlights key product features, including travel and health essentials, beauty products for on-the-go use, exclusive brands and Watsons’ own brand products.
Passengers can view these offerings while on board and easily scan QR codes for more information. Upon landing, they can purchase items and have them delivered to their doorstep via express delivery or click-and-collect at any preferred store nationwide.
In line with the reveal, the health and beauty retailer is also partnering with AirAsia to provide Watsons Club members with a Spend & Win contest.
Members who shop in-store and online can prepare to embark on an incredible journey by spending a minimum of RM100 in a single receipt and stand a chance to win phenomenal prizes such as AirAsia flight tickets, AirAsia Move hotel stays, AirAsia Move points and Watsons e-vouchers.
Members can submit their contest entry after their purchase at any Watsons stores nationwide and online until July 31.
Merging the world of travel with the realm of self-care, Watsons Brand travel products such as facial wipes, travel skincare sets and breath sprays will be available as in-flight shopping deals, connecting travellers with the brand.
For travellers who board the Watsons-branded aeroplane, AirAsia will activate in-flight engagements on the 30th of every month to drive giveaways and enhance passenger interaction.
From personal care to skincare essentials and wellness products, passengers can access a curated selection of health and beauty offerings while soaring to their destinations.
Watsons is even offering exclusive deals and discounts to Watsons Club members all year long, as they can redeem AirAsia Rides vouchers through Watsons W Rewards on the Watsons mobile app.
Likewise, AirAsia Move app users can redeem Watsons e-vouchers for purchases on Watsons online and the app using promo codes available to redeem on the AirAsia Move platforms.
From left) Ngai, Lai, Loh and Carroll unveiling the Watsons-branded aeroplane will feature the company’s first livery, in-flight branding, in-flight shopping and in-flight engagement.
To entice members who enjoy travelling, Watsons Asia One Pass offers exclusive benefits designed to enhance the shopping experience in 10 markets worldwide. Members also receive priority access to special promotions and points collections. Club points are accumulated for customers to unlock further discounts and rewards with every purchase.
“This exciting collaboration between Watsons and AirAsia enhances the flexibility and value of both rewards programmes, providing members with even more options to maximise their benefits. This effort not only highlights Watsons’ commitment to innovation but also our dedication to lead the way in shaping the future of retail and travel in Malaysia,” added Loh.
To find out more about this exclusive collaboration, visit www.watsons.com.my or download the Watsons mobile app on the Apple App Store, Google Play Store and Huawei AppGallery.
