Gibbons officiated the store opening with Sports Direct staff.
The state-of-the-art outlet is considered the most advanced in the region
RENOWNED sporting, luxury and retail giants – Frasers Group plc has just debuted its first Sports Direct flagship store in Mid Valley Megamall, Kuala Lumpur.
Spanning an impressive 23,000 sq ft, this retail haven is a dynamic fusion of sport, fashion and state-of-the-art technology, offering a next-level shopping experience unlike any other in the region.
Thoughtfully curated to cater to a variety of lifestyles and activities, the outlet boasts dedicated zones for everything from football and running to outdoor pursuits, racket sports, swimming, specialist sports and kidswear.This new store is also home to some of the biggest names in sports and lifestyle, including brands like Nike, Puma, Adidas, Under Armour, New Balance and Asics.
One of the standout features of the new store is its elevated personalised shopping experience.
The Running Concept area introduces an advanced gait analysis service, helping runners discover the perfect pair of shoes tailored to their unique running style.
Equally impressive is the Outdoor Concept zone, which takes the outdoor retail experience up a notch by blending sophisticated technology with educational insights.
Here, customers can immerse themselves in learning about various outdoor activities and the top gear to match—whether it’s hiking, camping, or simply exploring the great outdoors.
The Fitness Studio section helps women find their ideal sports bras and leggings tailored to their specific activity levels, giving each individual the perfect blend of comfort and support.
The flagship store also features an exclusive USC section, designed for those with a passion for upscale lifestyle fashion.
This sophisticated space showcases authentic branded denim, trendy urban streetwear and a curated assortment of stylish footwear and accessories.
For Frasers Group, the opening of this new store marks a significant step in setting the bar for the Malaysian retail market.
Frasers Group Asia managing director Paul Gibbons, said the group is excited and proud to bring this level of premium elevation to Malaysia.
“Our Sports Direct flagship store at Mid Valley Megamall is designed to offer consumers an engaging, informative, and personalised shopping experience with the most authentic sports brands in the world,” he remarked.
With the grand opening of this flagship store, Sports Direct now boasts over 35 locations across Malaysia, with exciting plans to expand to 40 by year-end.
