K-pop sensation NewJeans has become Indomie’s global brand ambassador.
ICONIC brand Indomie has appointed K-pop sensation NewJeans as their global brand ambassador. The girl group is known for their modern, energetic, and fresh musical style and visual aesthetics.
Indomie, which has been around for over 50 years and available in more than 100 countries, is ranked as “The Most Chosen Instant Noodle Brand in the World” as well as “The Most Chosen Halal Instant Noodle Brand in the World”, based on the 2024 edition of Kantar’s Brand Footprint report. For eight consecutive years, Indomie was among “The Top Three Most Chosen Food Brands in the World”, according to Kantar Brand Footprint Global 2023 Publication.
With NewJeans, Indomie aims to introduce a fresh and innovative spirit through the global campaign “Oh My Good! It’s Indomie”. This partnership seeks to bring innovation and excitement, along with a positive vibe that appeals to the younger generation all around the world.
Indomie’s manufacturer PT Indofood CBP Sukses Makmur Tbk (ICBP) director Axton Salim stated, "We are delighted to have NewJeans as the global brand ambassador for Indomie. We are excited to be the first South-East Asian brand to collaborate with them.
“NewJeans' music and personality, which resonate not only with K-pop fans but also the broader audience, align perfectly with Indomie's fun, energetic, and uplifting character. This is a major step for Indomie to expand our global market and stay relevant with the dynamic young generation."
The campaign to introduce NewJeans as the global brand ambassador will include a TV commercial worldwide.
ICBP’s international division deputy head Elly Betty added that this global launch is carried out with great enthusiasm. "This campaign is marked by the launch of a new Indomie TV commercial worldwide and this excitement will also be extended to various activities in many countries where everyone can experience the excitement of ‘Oh My Good! It’s Indomie’ campaign.”
The presence of NewJeans members: Minji, Hanni, Danielle, Haerin, and Hyein, as brand ambassadors is conveyed through a warm video greeting to Indomie Lovers worldwide, where they expressed excitement about the collaboration with Indomie and upcoming fun activities for this campaign.
The campaign has kicked off, with LED billboards at strategic locations across the world including Pavilion and Fahrenheit88 in Kuala Lumpur. Indomie calls on its customers to be part of the excitement and join the #OhMyGoodItsIndomie campaign with online and offline activities to come.
For updates, follow #OhMyGoodItsIndomie on Youtube (@Indomieglobal), Instagram (@Indomie_malaysia), and Facebook (Indomie Malaysia).
