DESPITE the successes of affordable Android smartphones in emerging markets across the globe, a noticeable gap persists in the premium flagship segment – which has yet to be filled.
Current offerings in this segment have often fallen short of consumers’ evolving expectations and needs, particularly as new developments in artificial intelligence (AI) and 5G continue to drive innovation, interest and pricing.
Global outlook
Today’s consumers aren’t just seeking premium flagship devices with top-tier specifications – they also demand seamless, durable and intelligent experiences that cater to their professional and personal lives.
According to IDC’s worldwide tracker team, consumers are now willing to spend more on devices that can potentially last longer, leading to significant growth potential for the premium segment of smartphones priced over US$600 (estimated RM2,693).
These demands highlight the luxury and premium segment’s increasingly intense competition as more smartphone vendors seek to revitalise and boost growth through innovative AI features.
Moreover, building on an improved economic outlook and consequent sales in emerging markets such as Asia-Pacific and Latin America, in the affordable smartphone segment, Counterpoint Research expects a wave of Chinese OEM expansion, with competition in the premium and luxury market imminent as brands refresh their lineups.
With essential features such as advanced displays, efficient AI computing, superior cameras, and long-lasting batteries, Chinese OEMs are beginning to stand out and challenge the status quo in a crowded premium market by creating products that meet the sophisticated demands of today's consumers.
The flagship OPPO Find X8 Series will feature two variants – Find X8 and Find X8 Pro.
OPPO Find X8 Series
Recognising these trends, OPPO has made a strong statement in its goal to provide a truly uncompromised flagship smartphone experience to an expanding base of premium smartphone users with the launch of its flagship OPPO Find X8 Series, marking the return of the Find X Series.
After a notable two-year hiatus from global markets, OPPO returns with a finely tuned flagship, using this time to refine every aspect of the Find X8 and Find X8 Pro.
During this absence, the company focused on innovating and refining key aspects behind its latest flagship, such as camera technology, processing power, AI features, durability and user experience, ensuring the smartphone meets heightened consumer expectations, with its performance, functionality and features.
A premium experience, refined to perfection
The OPPO Find X8 Series offers a sleek and premium design that exudes sophistication and is built for durability, while its state-of-the-art camera system, powered by advanced AI technology, ensures a best-in-class photography experience.
With notable enhancements over its predecessor, the Find X8’s mobile photography capabilities have been significantly improved, allowing users to capture high-quality images in any scenario, from low-light conditions to high-action shots.
The device’s telescopic zoom feature is particularly noteworthy, offering incredible clarity and detail even at extended distances.
A compilation of the OPPO imagine IF Photography Project 2024, shown during the Paris Photo Week, shot on various OPPO phones.
During the recently concluded Paris Photo Week, OPPO showcased its impressive camera performance with displays of sample photos captured using various OPPO smartphones, from its flagship to mid-range series – OPPO Find X7 Ultra, OPPO Find N3 Flip, OPPO Find N3, OPPO Find X6 Pro, OPPO Reno12 Pro and OPPO Reno10 Pro+.
These images highlighted the phone’s ability to deliver professional-level results, further solidifying its position as a top choice for photography enthusiasts.
OPPO is also touted as the first smartphone manufacturer to integrate generative AI across its entire product line, leveraging in-house capabilities like self-developed large language models, data centres and other AI features.
This, combined with close collaboration with Google and Microsoft, allows OPPO to optimise hardware and software integration, delivering an advanced AI-driven user experience.
Mark your calendars
The wait is almost over as the global launch of the OPPO Find X8 Series is set to take place on Nov 21.
The return of this latest flagship is perfectly timed as users' demand for premium smartphones continues to grow.
OPPO fans and tech enthusiasts can expect a flagship device that delivers superior performance, exceptional design and next-level AI capabilities.
Stay tuned and be the first to experience the future of premium smartphones.
For more information or to register your interest in the OPPO Find X8 series, click here.
