The Morinaga Chil-kid formula is designed to meet the nutritional needs of Asian children for optimal growth.
ENSURING proper nutrition is crucial in the journey of childhood health and development.
Parents strive to provide their children with the best possible nourishment to support physical, cognitive and emotional well-being.
However, the National Health and Morbidity Survey 2022 reveals that 21.3% of Malaysian children under the age of five experience nutritional challenges, which have become a major public health concern.
Alarmingly, over 50% of Malaysian children do not meet the Recommended Nutrient Intake (RNI) for essential micronutrients like calcium and vitamin D.
These deficiencies can result in health consequences, including stunted growth, poor cognitive and physical development, and a weakened immune system.
Recognising the unique dietary needs of children, Morinaga has developed Morinaga Chil-kid, a scientifically formulated, sucrose-free milk.
This formula contains higher amounts of micronutrients such as calcium and vitamin D, designed to provide balanced nutrition and address nutritional challenges among Malaysian children aged one to seven.
Morinaga designed the Chil-kid formula to complement children’s evolving needs.
Supporting healthy growth with balanced nutrition
The new and improved Morinaga Chil-kid formulation is free from sucrose, addressing concerns about excessive sucrose intake in a child’s diet.
This milk formula is nutritious and delicious, allowing parents to provide essential nutrients to their children without the added sucrose that can increase the risk of tooth decay and obesity.
Thus, offering a healthier choice for their children's growth. The benefits of no added sucrose include:
> Reducing risk of obesity: Eliminating sucrose helps lower the risk of childhood obesity, a growing concern globally and particularly in Asia where dietary patterns are changing rapidly.
> Lowering risk of tooth decay: Reduced sugar intake is directly associated with better dental health, minimising the risk of cavities and other dental issues.
> Improving the development of taste preferences: Introducing children to less sugary foods helps develop healthier taste preferences, encouraging them to enjoy a variety of flavours without dependency on sweetness.
Optimised nutrition for Asian children’s needs
Enhanced with micronutrients, the new formula can provide a more balanced and comprehensive nutritional support for the overall growth and development of Asian children.
It contains higher amounts of calcium and vitamin D, addressing common deficiencies in Malaysian children.
The Chil-kid formula supports child development with supplementing 27 key nutrients.
Designed to meet the needs of Asian children at each stage of their development, Morinaga Chil-kid is also packed with nutrients like arachidonic acid (ARA) and docosahexaenoic acid (DHA), inositol, galacto-oligosaccharides (GOS), five types of nucleotides, Omega 3 and 6 long-chain polyunsaturated fatty acids (LCPs) along with 27 vital vitamins and minerals.
Committed to quality and safety
With over 100 years of experience, Morinaga Chil-kid is backed by the expertise of Morinaga’s research and development institute in Japan.
The formulation adheres to international standards for milk formulas and the latest scientific research to provide essential nutrients in the optimal ratio for Asian children.
From the dairy farm to finished product, hygiene and quality are top priorities.
Produced and packaged in a state-of-the-art facility in the Netherlands, Morinaga Chil-kid undergoes stringent quality control measures, including double inspections, to ensure the purity and safety of each product.
Spend and win contest
To reward loyal customers, Morinaga is holding a spend and win contest from now until Dec 31.
Purchase any Morinaga Chil-kid product and submit your entry via the google form
Purchase Morinaga Chil-kid online or from the nearest physical outlet
For more information, visit morinagamilk.com.my
