Together We Roar: Honouring connections with fellow ‘Tigers’

THIS Chinese New Year, Tiger Beer invites consumers to connect and celebrate with their tribe, inspiring everyone to embrace their inner courage to reach their full potential.

With its 2025 campaign, “Together We Roar”, Tiger is dedicated to uplifting the spirit of community by bringing consumers closer to those who have supported it throughout its journey.

The campaign features energising on-ground activations, promotions and exclusive collaborations. Tiger’s mission this year is to remind everyone to cherish the bonds that have fuelled its progress.

By celebrating those who have stood by the brand – its crew, its pack, its day ones – Tiger encourages consumers to share this festive period with those who inspire and uplift.

Brand activation

Celebrate Your Fellow Tigers at ‘Tiger Town’

From Jan 9-12, next year, ‘Tiger Town’ will come to life at Piazza, Pavilion Bukit Jalil – a vibrant space where bonds and success roar the loudest.

In collaboration with popular Live Cafe Bar, Tǎng Píng, ‘Tiger Town’ will feature an exciting lineup of festive performances, games and activities celebrating the people who contribute to every journey of progress.

Designed to bring people together in the spirit of celebration, this activation promises an unforgettable experience filled with giveaways, food, crafts, and live music including performances by popular artists 3P and Jeryl Lee.

Consumers can book tables for groups of eight at RM388 for a three-hour session where they will receive 20 bottles (325ml each) from Tiger’s portfolio of beers, a yee sang set, 16 skewers and six bottles of water as they enjoy Tiger Town.

For more information and to secure table bookings now, visit tigercny.tigerbeer.com or pre-register to attend the event here to receive a free bottle of Tiger Crystal.

Promotions and giveaways

Tiger is also bringing the festive cheer to selected coffee shops and food courts with enticing promotions from now until Feb 15, 2025.

Patrons who purchase big bottles of Tiger, Tiger Crystal, or selected beers under Heineken Malaysia’s portfolio of brands can check under their bottle caps to see if they are eligible for the redemption of the 10g 999.9 Tiger Gold Coin, a Tiger Automatic Card Dealer, or Tiger premium playing cards.

When at participating bars and pubs, patrons stand to win the Tiger Mahjong Set and RM88 TnG E-Wallet credit when spending RM90 and above on participating brands.

At hypermarkets and supermarkets, consumers can look forward to exclusive giveaways such as the Bear Multicooker Hotpot and the La Gourmet Cast Iron Pot, while selected 99Speedmarts will offer collectible Thermoflasks.

Shoppers at convenience stores, provisions, and mini markets who purchase cans of beers under Heineken Malaysia’s portfolio of brands can scan the QR code and submit the receipt to participate in a contest to get their hands on the Samsung Galaxy Z Fold6 or RM88 TnG E-Wallet credit.

For those who wish to enjoy their favourite brews at home this CNY, Drinkies offers the perfect solution. With the purchase of carton bundles on Drinkies, consumers will receive a Bear Hotpot and a La Gourmet Cast Iron Pot from now until Feb 12, next year.

For more information on the activation and promotion mechanics, head to tigercny.tigerbeer.com and follow the brand’s Instagram and Facebook for more updates.

All promotions are subject to terms and conditions, and available while stocks last.

Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.