Midea integrates smart building solutions powered by digital and intelligent technologies, enabling sustainable value creation for cities.
SINCE its establishment in 1968, Midea Group has steadily grown into a global leader in technology and innovation.
It continues to set benchmarks for excellence through a comprehensive portfolio that spans smart homes, building technologies, industrial technology, robotics and automation, and emerging businesses – in what is called its “1+3+N” framework.
Over the last decade, the group has invested RMB100bil (approximately RM61.5bil) into research and development (R&D), delivering cutting-edge solutions through its array of brands like Midea, Little Swan, Colmo, Kuka and more.
A global footprint
Midea operates over 400 subsidiaries, 33 R&D centres, and 43 major manufacturing facilities, with operations in more than 200 countries and regions.
It employs around 190,000 people globally, including 30,000 overseas staff.
In 2023, Midea reported a total revenue of RMB373.7bil (about RM229.9bil), marking an 8.1% year-on-year increase, with a net profit of RMB33.7bil (roughly RM20.7bil). It ranked 277th on the Fortune Global 500 list and 36th among Brand Finance’s Top 100 Most Valuable Tech Brands.
German global leader in intelligent automation solutions Kuka joined Midea Group in 2016.
The company, which has been a symbol of Germany’s Industry 4.0, provides end-to-end services ranging from industrial robots to fully automated systems across industries such as automotive, e-commerce, consumer goods, logistics, aviation and healthcare.
German industrial heavyweight KUKA provides end-to-end services ranging from industrial robots to fully automated systems across industries
Four pillars for innovation
Midea’s success is guided by four key strategies:
> Technology leadership, by investing in modern technologies to maintain a competitive edge
> Digitisation and intelligence driven, by enhancing internal efficiencies and engaging users through digitalisation
> Global impact, by targeting breakthroughs in key markets with innovative business models
> Direct to clients (DTC) by redefining value chains to align directly with user needs.
By embracing full digitalisation and intelligent automation, Midea enhances internal efficiency while strengthening external user engagement.
Global integration
Midea Group has shown a steadfast commitment to technological advancement, with nearly RMB600bil (approximately RM369bil) invested in R&D over the past five years.
Employing over 23,000 R&D personnel, the group continually pushes the boundaries of innovation, holding more than 100,000 patent applications – making it the leading enterprise in China for patent ownership.
While headquartered in China, Midea has adopted a global perspective, leveraging complementary production capacities at home and abroad to optimise its global industrial chain.
Currently, the group operates 43 major manufacturing facilities across countries including China, Thailand, Brazil, Egypt, Germany, Italy, Japan, Vietnam, Hungary, India, the United States, Argentina and Indonesia.
Embracing sustainability
While Midea Group remains at the forefront of technological innovation, it is equally dedicated to sustainable development.
Guided by the philosophy of a shared future for humanity, the company has established a green global supply chain, offering eco-friendly products and services to address environmental challenges and protect our planet.
Central to its sustainability vision is Midea’s “3060” strategy, which aims to achieve peak carbon emissions by 2030 and carbon neutrality by 2060.
Midea fully embraces digitalisation, which is one of its four strategic pillars.
This goal is supported by six pillars:
> Green design, by creating products with sustainability in mind
> Green procurement, by sourcing materials responsibly
> Green manufacturing, by implementing energy-efficient production processes
> Green logistics, by reducing carbon emissions in supply chain operations
> Green recycling, by promoting resource recovery and reuse
> Green services, by enhancing product lifecycle sustainability.
Through these efforts, Midea integrates practices such as energy and water conservation, low-carbon operations, renewable energy, circular economy models and eco-friendly innovation into its operations.
This comprehensive approach ensures that the company not only leads in technology but also upholds its responsibility to safeguard this blue planet for future generations.
With this clear focus, Midea Group continues to pioneer cutting-edge technologies and foster sustainable development, cementing its position as a trailblazer in the global technology landscape.
