(From left to right) Alliance Bank Malaysia Berhad group chief consumer banking officer Gan Pai Li , Samsung Malaysia Electronics president Charles Kim, Alliance Bank Malaysia Berhad group chief executive officer Kellee Kam and Visa Asia Pacific global acquirers head Previn Pillay at the launch.
ALLIANCE BANK is enhancing the convenience of its Visa Virtual Credit Card (VCC) through its integration with Samsung Pay and Google Pay.
This groundbreaking innovation redefines how Malaysians manage their finances and businesses, offering unparalleled convenience, robust security, and seamless usability for online and in-store transactions.
The first of its kind in Malaysia and the region, the VCC incorporates Dynamic Card Number (DCN) technology.
This enables users to generate unique, temporary card numbers for single-use or repetitive subscription-based payments which offers a more secure and safer banking transaction for customers and minimises exposure to fraudulent risks, identity thefts and financial scams by helping customers reduce credit card footprint on online channels.
The VCC also gives cardholders greater control and flexibility with its customisable settings. Cardholders can easily modify expiry dates and transaction limits, personalise card appearances and more.
With NFC (Near Field Communication) compatibility, the VCC can be easily provisioned into Samsung Wallet and Google Wallet, empowering consumers to make secure, contactless payments using mobile or wearable devices.
This integration bodes well for credit cardholders who are becoming increasingly receptive to contactless payments.
Alliance Bank prioritises Samsung Pay and Google Pay for Android device users. This feature will also be available for Apple users with integration with Apple Pay set to follow.
Commenting on the enhancement to the VCC, Alliance Bank consumer banking officer group chief Gan Pai Li, said, “Visa highlights a growing trend in Malaysia toward NFC-enabled wearables, such as smartphones and smartwatches, as preferred payment methods.
“Leveraging these insights, introducing NFC functionality in Malaysia's first VCC marks a significant milestone.
“This innovation seamlessly combines online purchases, DuitNow QR scans, JomPAY, and now in-store transactions with credit card acceptance, offering a groundbreaking, ESG friendly (plastic-free) solution for all your payment needs.”
The integration of NFC technology into VCCs represents a significant advancement in enhancing its functionality and attractiveness.
As NFC is already widely adopted in contactless payment terminals across Malaysia, this upgrade is well-positioned to increase credit card adoption by offering added value and convenience.
Over the past 18 months, Alliance Bank has seen remarkable growth in its VCC card base, reflecting rising consumer demand for digital and versatile payment options.
With the addition of NFC, users can now complete secure in-store transactions using mobile or wearable devices, offering greater convenience and catering to evolving shopping habits.
Expanding VCC capabilities from predominantly online purchases to include in-store transactions is set to further accelerate their adoption.
By delivering a smooth, secure, and contactless payment solution, Alliance Bank is solidifying its VCC offering as a preferred choice for tech-savvy consumers and forward-thinking businesses.
Malaysian credit cardholders have widely adopted contactless payments, driven by the increasing use of NFC-enabled mobile and wearable devices, which enhance the convenience and security of in-store transactions.
By eliminating the need for physical cards, NFC technology bridges the gap between online and offline usage.
The Alliance Bank Visa VCC stands out for its innovative features and user-focused design:
> Instant activation: Skip the wait—activate your VCC and start using it immediately for online or in-store purchases.
> Top-notch security: Protect transactions with unique card numbers that generate dynamically at the control of your device.
> Effortless management: Track spending and customise card settings through the Alliance Bank app or online banking.
> Eco-friendly design: Fully digital, eliminating the need for plastic cards.
> Global compatibility: Use the card worldwide wherever Visa is accepted.
With these features, coupled with its integration with Samsung and Google Pay, The Alliance Bank Visa Virtual Credit Card (VCC) delivers security and convenience, positioning it as a top choice for today’s consumers.
Its robust security features and versatile functionality, the Alliance Bank Visa VCC is perfect for tech-savvy users, online shoppers and individuals who prioritise privacy and security.
At the same, Alliance Bank is also focusing on developing innovative features and user-centric design to appeal to working professionals and the Generation Y (aged 28-42) users.
“Malaysians in general are already comfortable with contactless payments. By integrating Samsung Pay and Google Pay, the VCC offers a modern, trustworthy solution to win over past skeptics.
“There is enhanced security where it protects against fraud with features like single-use DCNs and preset spending limits.
“By March 2025, our goal is to have over 10,000 users with Samsung Pay or Google Pay successfully provisioned on their mobile devices,” Gan added.
Alliance Bank is determined to deliver lasting value to its customers, and the integration of its Visa VCC with Samsung Pay and Google Pay will change the impression of physical cards favouring customers by offering them a transformative experience with unmatched convenience.
At the same time, swaying customers away from using physical cards is also part of the bank’s long-term sustainability efforts.
Apply for an Alliance Bank Visa VCC via the allianceonline mobile app.
