APPLE-CENTRIC conference and expo Macworld will be re-branded as Macworld iWorld in 2012 to signify the gradual shift away from desktop Macintosh computers and towards i-devices and iOS applications.
“The brand is evolving from Macworld [Expo] to Macworld iWorld to illustrate that the show is about the whole ecosystem of Apple products,” Paul Kent, Macworld iWorld vice-president and general manager, told Macworld Magazine.
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