Apple Inc announced new versions of the iPhone 8 and iPhone 8 Plus in red, keeping its entry-level iPhones fresh after being overshadowed for months by the iPhone X.
The new colour scheme is part of the “PRODUCT(RED)” initiative, a programme that gives a percentage of sales to the Global Fund to fight HIV/AIDS. Apple didn’t announce a red version of the iPhone X, which remains available in either grey or white.
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