Lego, Amazon start platform for interactive building-block game


  • TECH
  • Wednesday, 02 May 2018

Lego A/S will partner with Amazon.com Inc for a project that couples the toymaker’s building blocks with the retail giant’s interactive voice program. 

Children will be able to communicate with Amazon’s virtual assistant Alexa through a storytelling programme as they play with their building blocks. The product was launched in the UK and the US on May 2, the Danish company said in an emailed statement. 

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