Are YouTube’s algorithms fuelling creator burnout?


Some YouTube Creators are not happy about the 'small and brief' experiment with auto-generated thumbnails. — AFP Relaxnews

LOS ANGELES: Alisha Marie hit the breaking point once she realised she was lying to herself. 

The 25-year-old YouTube star had been posting videos to her channel at least weekly for a solid eight years. This spring, after enduring months of misery, the lifestyle vlogger, with more than 7 million YouTube followers, finally had to admit she was burned out: exhausted, creatively stuck and unhappy but afraid of jumping off the wheel. Finally, Alisha told fans in a tearful video in May that she was putting her channel on hold to recuperate. 

Get 30% off with our ads free Premium Plan!

Monthly Plan

RM13.90/month
RM9.73 only

Billed as RM9.73 for the 1st month then RM13.90 thereafters.

Annual Plan

RM12.33/month
RM8.63/month

Billed as RM103.60 for the 1st year then RM148 thereafters.

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

YouTube; creator burnout

   

Next In Tech News

Is tech industry already on cusp of artificial intelligence slowdown?
What does watching all those videos do to kids' brains?
How the Swedish Dungeons & Dragons inspired 'Helldivers 2'
'The Mind Twisting Quadroids' review: Help needed conquering the galaxy
Albania bans TikTok for a year after killing of teenager
As TikTok runs out of options in the US, this billionaire has a plan to save it
Google offers to loosen search deals in US antitrust case remedy
Is Bluesky the new Twitter for teachers in the US?
'Metaphor: ReFantazio', 'Dragon Age', 'Astro Bot' and an indie wave lead the top video games of 2024
Opinion: You can pay for white noise, but you don’t need to

Others Also Read