Attendees pass signage for Sony Corp. PlayStation video games during the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Tuesday, June 12, 2018. For three days, leading-edge companies, groundbreaking new technologies and never-before-seen products is showcased at E3. Photographer: Troy Harvey/Bloomberg
The PlayStation 4 is like the videogame character that can’t be defeated.
Five years after its debut, Sony Corp’s US$300 (RM1,253) console is enjoying one of the strongest product cycles seen in the business, thanks to a steady stream of popular game titles. That’s helped the Tokyo-based company ship twice as many PS4s as Microsoft Corp’s Xbox One, even without relying on its usual tempo of price cuts.
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