Guests view the Xiaomi Mi 8 smartphone at a UK launch event in London, Britain, November 8, 2018. REUTERS/Toby Melville
LONDON: Xiaomi, the world's fourth ranked smartphone maker, entered Britain on Nov 8 with the international debut of its flagship Mi 8 Pro, which it hopes will win fans in a market dominated by Samsung and Apple.
Senior vice-president Xiang Wang said Britain had a “cool” factor that aligned with the company's appeal to its customers.
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