Adam Mosseri, chief executive officer of Instagram Inc., speaks during the F8 Developers Conference in San Jose, California, U.S., on Tuesday, April 30, 2019. Facebook Inc. unveiled a redesign that focuses on the Groups feature of its main social network, doubling down on a successful but controversial part of its namesake app — and another sign that Facebook is moving toward more private, intimate communication. Photographer: David Paul Morris/Bloomberg
LOS ANGELES: Get ready for Instagram influencers to peddle more stuff to you: Facebook is set to announce at its f8 developer conference in San Jose, California that Instagram is rolling out a feature called shopping from creators.
The new feature will allow creators to tag products in their photos, and make them instantly shoppable. The feature is effectively an extension of Instagram’s existing shopping platform, which until now only allowed brands to sell their products directly through their posts. Now, creators who advertise products for brands can also tap into the shopping platform, and for instance make the clothes they wear, or the jewellery they sport, shoppable.
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