Google is delving into social media again with a hyperlocal service, Shoelace which tries to connect people in the same area via their interests.
Google is testing a new social media site called Shoelace in the US, that helps connect people with shared interests through in-person activities.
The service's name comes from the purpose of Shoelaces, which is to tie people together based on their interests like two laces on a shoe. Following the theme, the activities are called Loops.
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