The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, U.S., February 14, 2019. REUTERS/Brendan McDermid/Files
NEW YORK: Amazon.com Inc's Prime Day is now a major marketing opportunity and shopping event in the annual calendar for other US retail companies, rivalling the Thanksgiving holiday's Black Friday as a driver of sales.
Walmart Inc, Target Corp and eBay Inc all run their own special promotions to coincide with the annual sale, which this year Amazon has stretched to two days.
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