Netflix’s podcast slate ‘deepens’ space around original content, programmers say

The programmes recruit top talent and hosts to hang out and talk about the streaming giant’s TV and film content. It’s a savvy extension of marketing, but Netflix podcasts could also eventually become a source of original content. — Reuters

LOS ANGELES: It should come as no surprise that, in its quest to become a full-blown entertainment ecosystem, Netflix has built a roster of podcast programming to complement its scores or original series and films.

The programmes recruit top talent and hosts to hang out and talk about the streaming giant’s TV and film content. It’s a savvy extension of marketing, but Netflix podcasts could also eventually become a source of original content. And though it’s still branded content, each one of the company’s podcasts tries to put a fresh spin on the show-related interviews and breakdowns.